Email Marketing Specialist

ABOUT THE ROLE

In this role, you’ll help build and operate the lifecycle marketing engine across PayKings (high-risk merchant processing). You’ll own full-funnel programs including draft-stage nurture, application reminders, post-approval onboarding, activation, reactivation, retention, and renewal across email and SMS. You’ll write the copy, build the flows, configure the segmentation, run the A/B tests, and report on what's working. The ideal candidate is a detail-oriented lifecycle marketer who can ramp quickly, write strong campaign copy, QA thoroughly, manage multiple flows at once, and communicate clearly with cross-functional teams.

RESPONSIBILITIES

Create, manage, and execute lifecycle campaigns across email and SMS Own the full merchant journey: draft nurture, application reminders, pending-info follow-up, post-approval welcome, activation, reactivation, retention, renewal Build and run the SMS lifecycle Write and edit clear, on-brand campaign copy tailored to different audiences, lifecycle stages, and business goals Build, QA, and launch flows with strong attention to detail ensuring audiences, segmentation, suppressions, links, UTMs, personalization, and trigger logic are accurate Maintain the lifecycle content calendar and communicate upcoming campaigns to sales, support, and onboarding teams Collaborate with sales and support to spec new triggers, surface needed data points, and align campaigns with the merchant journey Track campaign performance and use data, A/B testing, and insights to identify opportunities for optimization Adhere to and help evolve our Communication Standards

REQUIREMENTS

3+ years of experience in lifecycle marketing, email marketing, CRM marketing, or a similar role preferably in a B2B, SaaS, fintech, or payments environment A proven track record of building, testing, and launching successful lifecycle campaigns Hands‑on experience operating a major automation platform like SendGrid, HubSpot, Klaviyo, Customer.io, Iterable, Marketo, Braze, or comparable Strong copywriting skills, with portfolio examples Comfortable with segmentation logic, dynamic content, merge tags, and conditional flow design Comfortable working closely with engineering to spec triggers, request data points, and debug deliverability Experience managing multiple campaigns, deadlines, and priorities simultaneously Strong analytical skills and experience using data to improve campaign performance Familiarity with SMS marketing (TCPA compliance, deliverability) or eager to learn fast Familiarity with AI tools such as Claude, ChatGPT, or similar platforms to accelerate campaign execution The ability to collaborate effectively, give and receive feedback, and operate with ownership in a fast‑paced environment

BONUS

Background in fintech, payments, B2B SaaS, or financial services Familiarity with email deliverability fundamentals: SPF/DKIM/DMARC, IP warming, list hygiene Has worked in API‑driven stacks where automation logic lives outside the marketing platform itself Work Location: In person #J-18808-Ljbffr Nashville Public Radio