Senior Product Manager

Role Description

Choice Hotels is evolving how we build, deliver, and scale solutions through a shift to a Product Operating Model (POM), a company-wide transformation focused on delivering real customer and business outcomes. We are building cross-functional product teams empowered to drive outcomes for our guests, franchisees, owners, and associates — and we're looking for talented product professionals who are passionate about solving meaningful problems end-to-end. This transformation represents a unique opportunity to help shape how one of the world's leading lodging franchisors innovates and grows.

Upcoming Opportunity - Senior Product Manager

The Senior Product Manager takes on the hardest product problems in the business — the ones with real cross-functional impact, messy trade-offs, and no clean answers at the start. This is a senior individual contributor role with influence that reaches beyond a single squad or feature set. Your work will shape product decisions that inspire our customers and drive value to Choice.

You’ll be expected to bring clarity to ambiguity, connect product decisions to business outcomes, and make calls that affect overall product strategy, customer experience, revenue, and cost. This is not a coordination role. It is not a people management role. Your impact comes from the quality of your thinking, the sharpness of your judgment, and the standard you set for how product work gets done.

What You’ll Do

• Own discovery and delivery for highly complex product problems that cut across teams, systems, and customer journeys.
• Contribute directly to product strategy.
• Turn ambiguity into decisions using customer research, data analysis, prototyping, and experimentation.
• Connect the dots across product, engineering, design, operations, and commercial teams.
• Bring a clear business lens to product work.
• Partner with business unit leaders and subject matter experts to shape priorities, clarify direction, and pressure-test strategy.
• Raise the bar for product practice.
• Mentor PMs informally.

Qualifications

• You’ve solved genuinely hard product problems and can explain the mess, not just the outcome.
• You’ve made consequential product decisions that affected business performance, and you understand the trade-offs behind them.
• You’re comfortable working with incomplete information and still making a call.
• You know how to do strong discovery in a real, disciplined, structured way.
• You can use data without hiding behind it.
• You have enough technical depth to work meaningfully with engineering on architecture, platform constraints, and delivery trade-offs.
• You understand how product decisions tie back to business unit goals, customer outcomes, and longer-term strategy.
• You’ve built enough judgment that people trust your recommendations, even when the answer is uncomfortable.

Requirements

• This role is not for those who want to spend most of their time coordinating across teams or reviewing other people’s work.
• If your seniority has moved you away from hands-on product work, this is probably not the right job.
• This is not a people leadership role.
• If your background does not map perfectly to every line above but this still sounds like you, we would still like to hear from you.

Salary Range

The salary range for this position is $151,000 to $178,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.