Senior Associate, Experience & Digital Marketing, Business Planning Senior Production & Portfolio
$100k - $143kNew York Life Insurance Co
Role Description
The Business Planning team is part of the Experience & Digital Marketing organization (EDM). As EDM brings an increasing number of capabilities in-house, Business Planning plays a critical role in coordinating and driving the integration, sequencing, and delivery of workstreams into the broader portfolio. This is delivered through:
- Management of EDM’s integrated business plan, roadmap, and portfolio of work.
- Mobilization and delivery management of large-scale, cross-functional programs and production that support EDM’s strategic goals and activations.
- Synthesis and packaging of complex work into clear plans and narratives.
- Empowerment of EDM employees to organically grow, connect, and collaborate to achieve business outcomes.
What great looks like in this role:
- You are a motivated, energetic, adaptable, and extremely detail-oriented candidate.
- You can seamlessly plan, coordinate, and drive a diverse portfolio of large-scale, cross-functional programs and activations.
- You think at the portfolio level, understanding how individual programs connect and where dependencies exist.
- You are eager to engage with and listen to employees and partners of all levels.
- You have strong teamwork skills, excellent written and verbal communications, and the capacity to work cross-functionally.
- You take initiative and are a process-oriented problem solver & critical thinker.
- You have incredibly strong organizational skills and the ability to prioritize work in a deadline-driven environment.
Qualifications
- Experience within a marketing, creative, content, digital, or customer experience organization.
- Strong collaboration and teamwork skills.
- Strong written and verbal communications, especially regarding public speaking, email communications, and PowerPoint presentations.
- Ability to work cross-functionally and partner with both colleagues and business leaders.
- Self-starter, process-oriented problem solver.
- Strong organization skills and ability to prioritize work in a deadline-driven environment.
- Preferred if candidate brings strong knowledge of Tier 1 creative and content production.
- Proficiency in using digital tools and platforms, specifically PowerPoint.
Requirements
- A minimum of a bachelor’s degree and at least 7 years of relevant experience.
- Proven experience in cross-functional & large-scale business planning, activation production, strategy, project/program planning and/or management.
Benefits
- Full package of benefits for employees, including leave programs, adoption assistance, and student loan repayment programs.
- Annual discretionary bonus eligibility.
- Participation in an incentive program.
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