Business Development Specialist - Home Care Services

Caring Hands Home Health, Inc. is seeking a motivated, relationship-focused professional to join our team as a full-time Community Outreach & Business Development Representative. In this growth-oriented role, you will represent Caring Hands throughout the community, build productive referral partnerships, and connect individuals and families with trusted home care services. The ideal candidate is confident, organized, results-driven, and comfortable developing new relationships through in-person outreach, presentations, networking, and consistent follow-up. Position Summary Join a Team That Makes a Difference Caring Hands Home Health, Inc. is seeking a motivated, relationship-focused professional to join our team as a full-time Community Outreach & Business Development Representative. In this growth-oriented role, you will represent Caring Hands throughout the community, build productive referral partnerships, and connect individuals and families with trusted home care services. The ideal candidate is confident, organized, results-driven, and comfortable developing new relationships through in-person outreach, presentations, networking, and consistent follow-up. The Community Outreach & Business Development Representative is responsible for increasing community awareness of Caring Hands Home Health and generating qualified referral opportunities. This position develops and maintains relationships with healthcare providers, senior-service organizations, community partners, prospective clients, and families throughout Greensboro and the surrounding service area. This is an active, field-based position that requires consistent outreach, professional relationship management, accurate activity tracking, and accountability for established growth goals. Key Responsibilities Promote Caring Hands Home Health’s programs and services throughout the community. Educate prospective clients, families, healthcare professionals, and community partners about available home care options. Develop and maintain relationships with hospitals, physician practices, rehabilitation centers, senior living communities, skilled nursing facilities, social workers, discharge planners, case managers, and community organizations. Identify new referral opportunities and maintain an active pipeline of prospective referral partners. Conduct regular in-person visits with new and existing referral sources. Schedule and deliver presentations to healthcare professionals, senior groups, families, and community organizations. Attend health fairs, networking functions, professional meetings, community programs, and promotional events. Coordinate outreach activities and partnership opportunities that strengthen the agency’s community presence. Distribute marketing materials and ensure referral partners receive accurate, current information about the agency’s services. Maintain consistent follow-up with prospective and established referral sources. Use approved social media and community-engagement strategies to support brand awareness. Document outreach visits, contacts, presentations, referrals, follow-up activities, and outcomes accurately and on time. Prepare regular reports regarding outreach activity, referral development, and business-development results. Collaborate with agency leadership and internal departments to support a positive referral and client-onboarding experience. Meet or exceed established monthly goals for outreach activity, referral development, community partnerships, and client growth. Represent Caring Hands professionally while maintaining confidentiality and delivering exceptional customer service. Required Qualifications High school diploma or equivalent. Valid driver’s license, reliable transportation, and current automobile insurance. Strong verbal, written, presentation, and interpersonal communication skills. Ability to initiate conversations, make professional introductions, and build relationships with a wide range of individuals. Strong organizational, time-management, documentation, and follow-up skills. Ability to work independently, manage a field-based schedule, and remain accountable for performance goals. Proficiency with Microsoft Office, email, CRM or contact-management systems, and smartphone applications. Ability to maintain accurate records of outreach activities, referral contacts, and business-development outcomes. Preferred Qualifications Associate or bachelor’s degree in marketing, business, healthcare administration, communications, or a related field. Previous experience in healthcare marketing, home care, home health, hospice, assisted living, senior services, sales, community outreach, customer service, or business development. Knowledge of the home care industry and the needs of older adults, individuals with disabilities, and family caregivers. Established professional relationships within Greensboro or the surrounding healthcare and senior-services community. Experience developing referral pipelines and meeting measurable sales or business-development goals. Schedule and Travel Full-time position averaging 40 hours per week. Standard schedule is Monday through Friday. Flexibility is required based on community events and business needs. Occasional evening and weekend participation may be necessary for networking events, health fairs, presentations, and outreach activities. Local travel throughout Greensboro and surrounding counties is required, with additional travel within the agency’s service area as needed. Physical Requirements The employee must be able to: Travel locally to meetings, partner locations, and community events. Stand and walk for extended periods during outreach activities and events. Set up and break down promotional displays. Lift, carry, and transport marketing materials weighing up to 25 pounds. Perform the essential duties of the position with or without reasonable accommodation. Compensation and Benefits Caring Hands Home Health offers a competitive compensation package based on qualifications and experience. Benefits may include: Competitive salary or hourly compensation. Mileage reimbursement for approved business travel. Performance-based bonus opportunities tied to referral growth, outreach goals, and business-development results. Paid Time Off. Paid holidays. Health, dental, and vision insurance for eligible employees. 401(k) eligibility in accordance with plan requirements. Ongoing training and professional-development opportunities. Opportunities for career growth and increased responsibility. How Success Will Be Measured Performance in this position will be evaluated based on: Completion and documentation of required outreach activities. Development and retention of productive referral relationships. Number and quality of community partnerships established. Presentations, networking activities, and community events completed. Consistency and effectiveness of follow-up efforts. Growth in qualified referrals and client admissions. Achievement of established monthly and quarterly performance goals. Contribution to the agency’s visibility, reputation, and overall growth. The Person We Are Looking For You are an outgoing, confident, and dependable professional who enjoys building relationships and helping others. You are comfortable walking into a new organization, introducing yourself, explaining services clearly, and maintaining consistent follow-up. You understand that successful business development requires more than attending events or distributing brochures. It requires strategic outreach, relationship-building, accurate documentation, persistence, and measurable results. You are self-motivated, responsive, professional, and energized by opportunities to expand an organization’s impact within the community. #J-18808-Ljbffr Caring Hands Home Health, Inc.