Account-Based Marketing and Revenue Intelligence Manager

Role Description

We are seeking a Manager of Account-Based Marketing and Revenue Intelligence to own our ABM program from end to end. It sits at the operational intersection of pipeline execution, intent data, and campaign strategy. We are not looking for a generalist who has run ABM programs as one of many responsibilities. We are looking for someone who has built and owned ABM infrastructure at depth: who knows not just how to run plays, but how to optimize the tools that make those plays possible.

As the primary owner of our 6sense platform and connected tools, you will be responsible for turning account data into actionable, targeted plays. You will work cross-functionally with demand generation, sales, and content teams to translate account intelligence into targeted plays that move buying groups from awareness to opportunity. This is an execution-focused, high-impact role for a marketer who loves digging into intent data, launching multi-channel campaigns, and directly supporting outbound sales velocity.

Responsibilities

• ABM Platform Architecture & Signal Management
  • Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models.
  • Target Account List Management: Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters.
  • Data Activation & Orchestration: Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover.
  • Signal-to-Action Alerts: Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent.
  • Build Automated Workflows: Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization.
• Campaign Development & Execution
  • Deploy Multi-Channel ABM Plays: Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages.
  • Execute Stage-Based Marketing: Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage.
  • Run Pipeline Acceleration Plays: Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities.
  • Manage Account Gifting: Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays.
  • Optimize for Speed: Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data.
• Sales Alignment & Enablement
  • Support Outbound Teams: Act as the go-to marketing partner for AEs and BDRs, equipping them with account intelligence and intent data insights to guide their daily prospecting.
  • Drive 6sense Adoption: Conduct onboarding and continuous coaching for new sales team members on how to read 6sense intent signals and execute intent-based playbooks.
  • Provide Account Briefings: Deliver regular campaign summaries and pre-meeting briefings to ensure sales teams are aligned on account activity before reaching out.
• Technology & Reporting
  • Track Campaign Performance: Measure and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates on 6sense-driven accounts.
  • Maintain Program Dashboards: Keep marketing and sales dashboards updated, providing visibility into account progression, buying stage distribution, and campaign spend efficiency.

Qualifications

• 4+ years of experience in B2B marketing with account-based marketing as a primary discipline.
• Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase).
• Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays.
• Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso).
• Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption.
• Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports.
• Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership.
• Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously.

Nice to Have

• Experience in financial services, FinTech or B2B SaaS marketing.
• Experience with Clay.com or similar data enrichment and outreach tools.
• Experience with dynamic content personalization platforms (Mutiny, Demandbase, or equivalent).
• Experience building BDR and AE enablement programs, not just creating materials but designing the training and adoption framework around them.
• Experience using AI to build repeatable AI-assisted workflows.
• Knowledge of regulatory or compliance-driven buyer journeys.
• BA/BS degree in Marketing, Business, or related field.

Benefits

• A fun, fast-paced work environment.
• Responsible PTO Plan that meets or exceeds state and local medical and family leave laws.
• 11 paid holidays.
• Community and social events to keep you connected and engaged.
• Mental Health Benefits.
• Medical, Dental, and Vision insurance.
• Company-paid Group Life Insurance, Short- and Long-Term Disability.
• Flexible Spending Account & Health Savings Account.
• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice.
• Pet Insurance.
• 401 (k) with company match with eligibility on Day 1 of employment.
• 2 Paid Volunteer Time Off Days.
• And much more!