Vice President of Marketing

Vice President of Marketing

About the Company

Established, growing consumer products company focused on building repeatable demand and brand growth

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to lead consumer demand, brand awareness, trial, and measurable business growth. The role will build and scale social, creator, influencer, affiliate, and community programs, while developing testing frameworks to identify effective creative and channels. The leader will connect marketing activity to business metrics and ROI, shape brand positioning and storytelling, and guide integrated efforts across digital, content, paid media, public relations, and consumer activation. Responsibilities also include developing the marketing team, partnering across business functions, and contributing to long-term growth strategy. Candidates should have at least 10 years of progressive consumer marketing experience, including significant leadership responsibility and a record of building or scaling consumer demand. Strong expertise in modern social and digital marketing, experimentation, performance data, KPIs, and ROI is required. Applicants should be able to explain strategies they personally developed, from the initial business challenge and testing through execution and measurable results. The role also calls for strong brand storytelling, cross-functional collaboration, communication, and team-development skills.

Functions

• Marketing