Senior Product Marketing Manager

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

TRM Labs is building the global standard for investigations.

We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment.

Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone.

What You'll Own

You'll own the market position for TRM's AI-native investigation platform across national security, and government intelligence teams. Your buyers are investigators and analysts running complex, high-stakes cases where the quality of their tooling directly determines outcomes. Your job is to make TRM the platform they can't imagine working without. That means deep fluency with how government investigations actually run, positioning that speaks to the specific workflow pressures these buyers face, and ownership of the moments where TRM cements its position as the standard.

How You'll Work

Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers.

Positioning: You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question. You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns. Tight enough that a new hire and a ten-year veteran say the same true thing.

Incepting: The story only works if the company believes it first. You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set. You don't mandate alignment. You create it by making the story so clear and compelling that people want to tell it.

Owning the moment: A tier-one launch, a CEO keynote, the webpage a buyer lands on before they ever take a meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome. The bar is a defining moment the whole company points to. You don't wait for those. You go make them.

What We're Looking For

Storytelling: You think in narrative, not slides. You can make something technical matter to a stranger in two sentences. Your stories are grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is one that's actually true. You translate the same story across a keynote, a one-pager, and a website without losing what makes it land.

Commercial instincts: You understand what moves a deal, not just what sounds good in a deck. You've been present enough in the sales cycle to know the difference, and you've changed your positioning because of it.

AI builder: You build systems for the team, not just yourself. You've already offloaded the repeatable work to automation: competitive monitoring, content generation, persona synthesis. You spend your time on the judgment calls that actually require you. Walk us through something you built that made the whole team faster.

Judgment: You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a design that misses. You hold the standard and give feedback that moves things forward, not feedback that leaves people guessing.

Hard Requirements

• 5+ years in product marketing at a B2B SaaS company
• You've owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
• You've owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews
• You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself

Deal Breakers

• Marketers who measure output in assets shipped
• Anyone who treats AI as something to explore rather than something already running in their workflow
• Candidates whose best examples inherited existing infrastructure. We need builders, not operators of programs someone else built.

About the Team

TRM's product team doesn't coordinate work. It owns outcomes. Product marketers are embedded in the sales motion, in customer conversations, and in launch decisions. The team is small, the scope is real, and what you ship shows up directly in how deals close and how the market talks about TRM. PMMs here don't wait to be asked. If the standard is slipping somewhere, you say so and help. AI is how we work, not just what we build.

What TRM Speed Looks Like in This Role

• Build an agent that scans the market for opportunities and builds a prototype for new product features that the product management team reviews
• Customer needs a product brochure before a meeting. You build something on-brand with the right content and get it to them today, without spinning up a design cycle. Fast and accurate does more for the deal than slow and polished.
• Hear the CEO's keynote brief in the morning. Share core message and outline by that afternoon.

The Following Represents the Expected Range of Compensation for This Role:

• Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.
• The estimated base salary range for this role is $175,000 - $195,000.
• Additionally, this role may be eligible to participate in TRM's equity plan.
• Please note – we factor in the different costs for geographies outside the United States.