Paid Social Specialist

Role Description

We are seeking a strategic and hands-on Paid Social & Audience Growth Specialist to lead the planning, execution, and optimization of paid social campaigns across our portfolio of owned and operated media properties. This role will report to the VP, Client Services. You will collaborate cross-functionally with Account Management, Ad Operations, Media Planning, Production, and Editorial teams to drive audience acquisition, engagement, and revenue growth through paid social channels.

This role is ideal for a creative-first performance marketer who combines analytical rigor with strong storytelling instincts. You will leverage creative strategy, platform expertise, and performance insights to support campaign success and efficiency while strengthening our audience growth engine.

Responsibilities

• Lead the strategy, planning, execution, and optimization of paid social campaigns to support audience growth and business objectives across multiple media brands and platforms.
• Develop and implement scalable audience acquisition, retention, and engagement strategies across key social platforms, including Meta, TikTok, YouTube, and emerging channels.
• Manage campaign setup, targeting, budget allocation, pacing, and performance optimization, while maintaining clear testing roadmaps and measurement frameworks.
• Partner with Creative, Production, and Editorial teams to develop high-performing ad creative, providing strategic direction informed by performance data and audience insights.
• Analyze campaign performance on an ongoing basis, identify optimization opportunities, and translate data into actionable insights and clear reporting for stakeholders.
• Collaborate with cross-functional teams to ensure paid social efforts align with broader content, marketing, and revenue strategies across all owned and operated properties.
• Monitor industry trends, platform updates, and emerging best practices to continuously improve performance and identify growth opportunities.
• Oversee tracking implementation, including pixel management, troubleshooting, and ensuring data accuracy across platforms and analytics tools.
• Provide leadership and guidance to internal team members and external partners as needed, helping establish best practices, workflows, and scalable processes.

The Impact You’ll Make

In this role, you will drive measurable audience growth and engagement through high-performing paid social campaigns across our portfolio of owned and operated media brands. By combining creative strategy with data-driven optimization, you will help expand our reach, strengthen audience connection to our content, and improve campaign efficiency. Your work will play a key role in scaling our audience growth engine while supporting broader business and revenue objectives.

Qualifications

• 5+ years of hands-on experience managing and scaling paid social campaigns, preferably within a media, publishing, or digital content environment.
• Proven success driving audience growth, engagement, and performance through paid social channels.
• Strong expertise across major paid social platforms, including Meta, TikTok, YouTube, and others.
• Deep understanding of creative strategy and its impact on performance, with experience guiding creative development and testing.
• Strong analytical skills and experience with performance reporting, attribution, and optimization.
• Experience managing budgets, forecasting performance, and scaling campaigns efficiently.
• Familiarity with tracking infrastructure, including pixels, conversion events, and troubleshooting discrepancies.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote, cross-functional environment.
• Self-starter who is highly organized, proactive, and comfortable operating in a fast-paced, evolving media landscape.
• Deep passion for culture, community, and purpose-driven brand work.
• Advocate for diversity, equity, and inclusion both internally and externally.
• Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big.

Hourly Bill Rate

We take a market-informed approach to contractor bill rates. The anticipated bill rate for this role is $34–$55 per hour and reflects the scope of work, required experience, specialized skills, and current market conditions. Final rates are determined based on a holistic evaluation of the contractor's qualifications and the needs of the engagement. This position requires a minimum commitment of six (6) months.

Equal Opportunity Statement

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.