Paid Social Specialist

Role Description

We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme. Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey:

• Building awareness with new audiences
• Warming and accelerating target accounts
• Driving pipeline

You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey. You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land, while bringing the analytical rigour to continuously test, learn, and push performance further.

What you'll do

• Own Paddle's paid social programme end-to-end, leading strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.
• Own audience strategy by developing and maintaining a robust audience framework focused on reaching and engaging the right companies and personas across paid social platforms.
• Drive ABM through paid social by working closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel.
• Partner with Revenue Marketing to activate campaigns, ensuring messaging, timing, and targeting are aligned end-to-end.
• Work closely with the organic social team to align paid and organic strategies, share audience insights, and amplify high-performing content through paid.
• Lead creative experimentation by developing a clear point of view on the best formats for each platform and goal, running a rigorous, ongoing programme of testing.
• Own attribution and reporting by tracking and reporting on key metrics and delivering clear, regular stakeholder updates that connect paid social spend to business outcomes.
• Manage budget with rigour, tracking and forecasting spend and efficiency metrics across campaigns, platforms, and markets.
• Stay ahead of the curve by monitoring platform updates, new ad formats, and industry trends, bringing forward-looking recommendations to the team.

Qualifications

• Experienced in managing B2B paid social campaigns at scale, with 6+ years of hands-on experience across LinkedIn Ads and other social platforms.
• Deep in Person Based Advertising & ABM, understanding how paid social fits into an account-based marketing strategy.
• A creative thinker with an analytical edge, excited about using AI tools to generate, test, and optimise creative faster.
• Comfortable managing significant budgets with precision and making confident decisions on allocation across platforms and campaigns.
• A strong cross-functional collaborator, able to work seamlessly with various teams.
• Analytically sharp and commercially minded, able to translate campaign data into clear insights.
• Comfortable using AI tools for research, copy generation, reporting, and efficiency.
• Comfortable operating autonomously in a fast-moving environment, balancing strategic thinking with hands-on execution.

Benefits

• Diverse, growing group of Paddlers across the globe with a transparent, collaborative, and respectful culture.
• Digital-first company allowing remote work, stylish hubs, or a mix of both.
• Generous holiday leave and 4 months paid family leave regardless of gender.
• Investment in learning with personal development opportunities, an annual learning fund, and regular training.

Our Values

• Paddle Together - “None of us, is as smart as all of us”
• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”