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Growth Lead (AI / SaaS)

Hire Digital

An AI SaaS Client is looking for a hands-on Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you'll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You'll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Requirements
Responsibilities
  • Own end-to-end go-to-market strategy for new product launches.
  • Drive 0→1 product growth, from early positioning to scaling acquisition.
  • Design and execute growth experiments across onboarding, activation, and retention.
  • Define ICP, positioning, and messaging based on user insights and market signals.
  • Lead Product Hunt launches and other community-driven growth initiatives.
  • Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
  • Conduct user interviews and translate insights into product and growth strategies.
  • Create product-facing content, including demos, use cases, and launch assets.
  • Collaborate closely with product and engineering to iterate quickly on features and UX.
  • Manage external partners (agencies, creators, or growth channels) as needed.
Requirements
  • Proven experience working on 0→1 products in startup or early-stage environments.
  • Strong track record of driving user growth, activation, or revenue outcomes.
  • Hands-on experience with GTM strategy, product launches, and growth execution.
  • Ability to operate across product, marketing, and growth (hybrid mindset).
  • Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
  • Comfortable working in a fast-paced, ambiguous environment with high ownership.
  • Strong communication skills - able to translate product value into clear messaging.
  • Experience with AI, SaaS, or developer tools is a plus.
Vacancy posted 3 days ago
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