Senior Amazon PPC Specialist / PPC Strategist

Job Description

Amazon PPC Specialist / Senior PPC Analyst\n

Job Type: Full-Time

Experience: 3+ Years in Amazon PPC

We are seeking an experienced, analytical, and results-driven Amazon PPC Specialist to manage and optimize advertising campaigns across multiple Amazon brands.

The ideal candidate has extensive hands-on experience with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, along with a strong understanding of Amazon's advertising algorithm, keyword ranking, and organic sales growth.

This position requires someone who can independently develop advertising strategies, analyze performance data, identify growth opportunities, and consistently improve advertising profitability.

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• Campaign Management: Build, manage, and optimize Amazon PPC campaigns across multiple brands and product categories.
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• Keyword Research: Conduct advanced keyword research, competitor analysis, and search term analysis to identify high-converting opportunities.
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• Bid Optimization: Continuously adjust bids, placements, and budgets to maximize sales while maintaining profitable ACOS and TACOS.
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• Campaign Strategy: Develop and execute sophisticated PPC strategies, including keyword isolation, single-keyword campaigns, product targeting, and ranking-focused campaigns.
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• Performance Analysis: Monitor and analyze key advertising metrics, including ACOS, TACOS, ROAS, CPC, CTR, CVR, and organic ranking.
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• Scaling: Identify opportunities to scale profitable campaigns, increase market share, and launch new products successfully.
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• Reporting: Prepare performance reports with actionable insights and recommendations.
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• Troubleshooting: Identify underperforming campaigns, wasted ad spend, and opportunities to improve conversion rates.
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• Automation: Utilize PPC management software, bulk operations, and advanced reporting tools to improve efficiency and campaign performance.
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• Strategic Planning: Develop advertising strategies that balance immediate profitability with long-term organic growth.
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• Minimum 3 years of hands-on experience managing Amazon PPC campaigns.
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• Proven track record of successfully managing substantial Amazon advertising budgets.
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• Advanced knowledge of Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.
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• Strong understanding of Amazon keyword ranking, campaign structure, and advertising attribution.
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• Experience with Amazon PPC tools such as Helium 10, Pacvue, Quartile, Perpetua, or similar platforms.
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• Advanced Excel or Google Sheets skills, including pivot tables and data analysis.
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• Ability to independently analyze large datasets and translate findings into actionable strategies.
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• Strong analytical thinking, attention to detail, and problem-solving skills.
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• Experience managing multiple brands or a large portfolio of ASINs.
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• Familiarity with Amazon Marketing Stream, Amazon Marketing Cloud, or Amazon DSP is a plus.
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We are looking for someone who goes beyond routine bid adjustments and understands the strategy behind successful Amazon advertising.

The ideal candidate knows how to identify opportunities competitors are missing, structure campaigns intelligently, allocate advertising budgets effectively, and drive sustainable growth.

We want a strategic thinker who understands both the technical and commercial sides of Amazon PPC.