Paid Ads Team Leader

Role Description

Vortala is seeking an experienced PPC Team Leader to lead and develop a team of Paid Traffic Specialists while driving the strategy and performance of our paid advertising services. Our clients are primarily chiropractic and dental practices with a straightforward goal: generate more new patients. This role is accountable for ensuring paid advertising delivers measurable lead generation and ROI for those clients.

This is a hands-on leadership role. The majority of time (~70%) is spent overseeing and optimizing campaigns directly, with the remaining focus on mentoring the team, refining processes, and elevating overall service quality.

Beyond day-to-day management, this role carries real strategic weight. You’ll have a strong voice in shaping Vortala’s paid advertising direction including refining our Google and Meta offerings, improving how we operate, and identifying opportunities to expand into new platforms and services.

We’re looking for someone who takes ownership, collaborates well, and makes the team around them better.

Qualifications

• 5+ years hands-on experience managing Google Ads campaigns in an agency environment
• 3+ years hands-on experience managing Meta (Facebook/Instagram) advertising campaigns
• Experience leading or mentoring PPC specialists, or managing a small team
• Experience working within a Google Ads MCC environment managing multiple client accounts simultaneously
• Proven ability to generate qualified leads and strong ROI for small-business clients with modest budgets
• Solid understanding of lead generation optimization for campaigns with smaller budgets and limited geographic targeting
• Experience implementing and troubleshooting conversion tracking

Requirements

• Strong working knowledge of Google Ads and Meta Ads Manager
• Proficiency with Google Analytics and campaign performance reporting
• Familiarity with call tracking platforms (e.g., WhatConverts or similar)
• Experience with Microsoft Advertising is a plus
• Familiarity with workflow or automation tools (e.g., Zapier, GoHighLevel) is a plus

Benefits

• Full-time, Monday through Friday, 40 hours per week contractor position
• Flexibility in work hours
• Support for both U.S. and Australian clients
• Availability to work at least 4–5 hours per day during standard U.S. business hours (7:00 AM–5:00 PM EDT, Monday through Friday)
• Occasional availability during Australian business hours for client support and escalations as needed

Company Description

In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet. Today, our dedicated team of 80 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and digital marketing strategy.

Our core company values are Trust, Growth and Leadership. And our team culture is based on practicing the “Outward Mindset” which is the simple idea that, “our success is a by-product of helping others succeed.”

Vortala brands include Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.