Senior Sales Manager

Senior Group Sales Manager

Reporting to the Assistant Director of Sales, the Senior Group Sales Manager oversees group sales for The Royal Sonesta Washington, DC Capitol Hill and manages an assigned region. This role serves as a trusted advisor to clients while driving group business through lead generation, account management, and strategic sales efforts. The ideal candidate is a self-motivated sales professional with strong communication skills, a proven track record in hotel sales, and the ability to build strategic relationships. Success in this role requires a proactive approach, strong account planning, and effective collaboration to grow market share and achieve revenue goals.

Operational / Functional

• Promote the Sonesta brand to group and meeting decision makers
• Utilize sales systems for RFP management, tracking, and reporting
• Develop and actively solicit group business within assigned territory
• Identify, qualify, and follow up on leads to maximize revenue opportunities
• Lead site visits, conduct outside sales calls, and attend industry events
• Prepare proposals, negotiate contracts, and maintain accurate records
• Maintain a comprehensive account database
• Collaborate with operations teams to ensure seamless execution of booked business
• Participate in meetings, training, and required sales activities
• Adhere to company policies, procedures, and deadlines

Strategy & Planning

• Analyze market conditions, competition, and account performance to inform strategy
• Develop and execute strategic sales plans, including new business and partnerships
• Plan and participate in sales initiatives such as blitzes and targeted outreach
• Maintain strong knowledge of industry trends and booking processes
• Build effective working relationships with internal stakeholders

Financial Management

• Achieve annual revenue goals and drive year-over-year growth in room nights, ADR, Banquets and total revenue
• Partner with Revenue Management to evaluate and optimize group opportunities

Account & Client Management

• Manage a portfolio of key accounts and develop new business aligned with hotel goals
• Build and maintain strong client relationships to ensure satisfaction and repeat business
• Understand client needs and tailor solutions to deliver value propositions
• Represent Sonesta at industry events and within professional associations

Accountability & Performance

• Own individual performance against revenue and activity goals
• Manage time and priorities effectively
• Utilize CRM tools to track activity, pipeline, and follow-up
• Ensure strong return on investment from sales activities and events

Leadership & Collaboration

• Act as the voice of the customer, sharing insights with leadership
• Collaborate across departments to support business objectives
• Demonstrate professionalism, integrity, and respect in all interactions

Pay Range

$42.42-$44.42 Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills and job specific experience/overall experience.

Benefits

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance