Sales & Education Manager, NYC Metro

Description

Living Proof is seeking a dynamic, results-driven Sales & Education Manager to represent our brand across Sephora and Ulta Beauty locations. This hybrid role is equal parts sales driver, educator, and brand ambassador. The ideal candidate thrives in a fast-paced environment, is passionate about haircare and education, and has a proven track record of exceeding retail goals. This is a field-based role (80% travel) that includes occasional overnight travel and weekend event support. The primary function of this role is to drive sell-through in partnership with our retail partners by delivering high-impact education, cultivating in-store relationships, executing events, and managing freelance talent.

Work Week: Tuesday–Saturday (Sunday/Monday availability required for occasional events)

Position Overview:

The purpose of the Sales & Education Manager is to manage the territory and deliver strong sales results. Candidate needs to reside in their territory.

Retail Sales & Field Execution Management:

• Implement the regional manager’s brick & mortar sales strategy and deliver on store- and territory-level goals.
• Consistently exceed monthly retail sales goals across the territory.
• Directly manage and support 50+ Sephora and Ulta locations with regularly scheduled visits.
• Create and execute monthly field event strategy with 4–5 store-led activations and 3–4 corporate-supported events annually.
• Monitor weekly sales performance and create action plans for underperforming doors.
• Conduct regular inventory reviews and escalate any stock, merchandising, or tester issues.
• Lead monthly Brand Business Reviews with store management to identify growth opportunities and align on execution.
• Ensure all locations meet brand merchandising and marketing standards, and follow retailer guidelines.
• Collaborate closely with Living Proof's internal Sales and Education teams to optimize support and execution.
• Build strong relationships with store managers, Sales & Events Managers, and District Managers in each call door.

Education & Training

• Be the go-to expert on Living Proof’s product portfolio, technology, and usage.
• Provide ongoing education to Beauty Advisors, Stylists, and internal teams on product knowledge, consultation skills, and brand storytelling.
• Train, mentor, and monitor Freelance Brand Ambassadors to deliver a best-in-class customer experience.
• Manage and distribute gratis per brand and retailer guidelines.
• Align with retailer calendars and promotional plans to drive activations, new launches, and seasonal focuses.

Remote Door Support

• Provide virtual and email support to remote stores in your region outside of physical visit scope.
• Build and maintain digital relationships with remote store teams and leadership to ensure visibility and engagement.
• Plan quarterly in-person visits to remote doors, aligned with manager approval.
• Monitor and report on remote door performance, tracking KPIs and recommending support strategies.

Freelance Talent Management

• Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI.
• Schedule bookings and provide consistent feedback and coaching to elevate performance.

Reporting & Communication

• Submit timely and accurate reports, including weekly recaps, T&E, door performance, and event recaps (within 48 hours).
• Utilize All Work platform for freelance scheduling and reporting.
• Maintain active communication with your manager and cross-functional teams via email, Teams, Slack, and All Work.
• Participate in weekly calls and regional meetings to share market insights and feedback.
• Keep regular contact with store leadership to celebrate wins, share brand updates, and align on business drivers.

Requirements

• 2+ years of retail sales and education experience in the beauty industry (haircare experience preferred).
• Able to work both independently and cross-functionally with field, education, and corporate teams.
• Experience leading and executing in-store events.
• Highly organized with strong time management and follow-up skills.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Experience with All Work preferred.
• Strong communication, interpersonal, and presentation skills.
• Demonstrated ability to influence sales through education and relationship building.
• Ability to work independently in a fast-paced, field-based environment.
• Must have a valid driver’s license, reliable transportation, and willingness to travel regularly (including overnight stays).
• Must be able to travel 80% of the time within the designated territory.
• Tuesday – Saturday work week (includes some evenings).
• Must be able to stand for up to 8 hours and lift up to 30 lbs.
• Bilingual Spanish/English preferred.

Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements.

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