Head of Channel Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Channel Marketing based in the United States. This is a senior leadership role responsible for driving regional growth through partner-led marketing strategies and scalable demand generation programs. You will shape how a high-performing channel marketing function operates, with direct impact on pipeline creation, partner acquisition, and revenue expansion across key territories. The role sits at the intersection of marketing, sales, and partner ecosystems, requiring strong cross-functional alignment and commercial thinking. You will lead and develop a small but impactful team while building the strategic foundation for long-term channel success. Working in a fast-paced, global environment, you will translate business goals into executable marketing plans that accelerate MRR growth. This is a highly visible role where your decisions directly influence partner performance and market expansion. It blends strategy and hands-on execution, especially in the early stages of scaling the function. \n Accountabilities Own the regional channel marketing strategy, defining how partner-led marketing, demand generation, and partner acquisition initiatives drive pipeline growth and support broader revenue objectives. You will translate business priorities into actionable marketing plans that expand market reach and increase MRR. Lead and scale the Channel Marketing team, providing clear direction, coaching, and operational support to ensure successful execution of partner enablement programs, co-marketing initiatives, and regional campaigns across key markets. Drive partner acquisition strategy by defining ideal partner profiles, building targeted recruitment campaigns, and creating marketing programs that increase partner pipeline quality and conversion rates. Collaborate closely with Sales and Partner teams to ensure alignment on account strategy, pipeline goals, and joint go-to-market execution, reinforcing a unified “one team” approach across the region. Oversee regional campaign performance, lead generation, and funnel optimization, ensuring leads are properly qualified, distributed, and converted through effective channel processes. Manage the regional marketing budget, optimizing spend allocation across initiatives to maximize ROI and ensure alignment with revenue and growth targets. Act as the key liaison across global marketing functions, including digital, events, and content teams, ensuring consistent execution of integrated campaigns across all channels. Requirements 8+ years of experience in B2B SaaS, UCaaS, or technology marketing, including at least 3–5 years in a leadership role managing teams or regional marketing functions with measurable revenue impact. Strong expertise in channel marketing, partner ecosystems, and indirect sales models, with a proven ability to design programs that drive partner engagement, pipeline growth, and recurring revenue (MRR). Demonstrated experience building, mentoring, and scaling high-performing marketing teams in fast-paced, matrixed environments. Strong analytical and commercial skills, with the ability to interpret data, measure campaign performance, and optimize marketing investments based on ROI and funnel metrics. Excellent cross-functional communication and stakeholder management skills, with experience aligning marketing strategy across Sales, Product, and centralized marketing teams. Deep familiarity with marketing systems such as Salesforce and marketing automation tools, with the ability to track attribution, lead lifecycle, and campaign effectiveness. Strong ability to operate both strategically and hands-on, especially in environments where new programs must be built from the ground up before scaling. Benefits Competitive total compensation package, typically in the range of $135,000–$150,000 USD, including base salary and variable incentives. 401(k) retirement plan to support long-term financial planning. Comprehensive health coverage, including medical, dental, vision, life insurance, and disability benefits. Generous paid time off and flexible vacation policy to support work-life balance and recovery time. Fully remote work environment within the United States, offering flexibility and autonomy. Home office and technology support, including equipment and stipend allowances depending on location. Career development opportunities in a global, high-growth environment with strong investment in learning and professional growth. Access to additional perks such as wellness support and tools designed to enhance employee well-being and productivity. \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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