Multimedia Marketing Specialist

Multimedia Marketing Specialist DO Supply LLC | Marketing Full-Time | On-site Schedule: Monday–Friday – 8:00am to 5:00pm 1652 Old Apex Rd, Cary, NC 27513 DO Supply is a global supplier of industrial automation equipment, helping businesses maintain and optimize critical operations through quality products and exceptional service. We are seeking a creative and results-driven Multimedia Marketing Specialist to enhance brand awareness, customer engagement, and digital growth across multiple marketing channels. This role combines content creation, social media management, email marketing, video production, website content management, and online reputation management. The ideal candidate is a strong storyteller with multimedia production skills who enjoys creating engaging content and analyzing performance to improve results. Key Responsibilities Social Media & Brand Presence Develop and execute social media strategies to increase brand awareness and engagement Create, schedule, and manage content across LinkedIn, Facebook, Instagram, X, YouTube, and other channels Monitor engagement, analytics, and campaign performance metrics Collaborate with internal teams to ensure brand consistency and messaging alignment Identify opportunities to expand audience reach and strengthen brand authority Email Marketing & Campaign Management Design and execute targeted email marketing campaigns to support customer retention, lead generation, and promotions Write compelling email copy and coordinate supporting creative assets Develop and maintain automated email workflows and nurture campaigns Monitor campaign performance and optimize based on data and engagement metrics Video Production & YouTube Channel Management Plan, script, record, edit, and publish video content Create videos addressing customer FAQs, product demonstrations, tutorials, and company initiatives Optimize videos using SEO best practices including titles, tags, thumbnails, and descriptions Manage content calendars and publishing schedules for YouTube and video platforms Track video performance and recommend improvements based on analytics Collaborate with technical and sales teams to ensure accuracy of content Website Content & Digital Assets Create, edit, resize, and optimize website images and visual content Upload and manage multimedia assets within website and content management systems Review website content to ensure images, banners, videos, and messaging remain current and consistent Assist with website updates including promotional content, product information, and landing pages Optimize website content and assets for SEO and user experience Maintain brand consistency across all digital channels and web properties Online Review Management Monitor and respond to online reviews and customer feedback across platforms including Google, Review.io, and others Draft professional and brand-aligned responses to customer reviews Monitor customer sentiment trends and identify improvement opportunities Collaborate with customer service and leadership teams to address recurring concerns and improve customer experiences Qualifications Strong experience creating digital marketing content across multiple platforms Experience with social media management and marketing campaigns Ability to produce engaging written, visual, and video content Strong understanding of digital marketing and audience engagement strategies Exceptional communication and organizational skills Creative mindset with strong attention to detail Ability to manage multiple projects simultaneously Knowledge & Skills Required Social media marketing and content management Email marketing campaign development and execution Video production, editing, and publishing Graphic design and image editing skills Website content management and basic SEO knowledge Google Analytics and marketing performance reporting Strong computer proficiency Excellent written and verbal communication skills Strong project management and time-management abilities Problem-solving skills and attention to detail Education & Experience Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Journalism, or related field preferred 2–5 years of experience in digital marketing, content creation, social media management, or related marketing roles preferred Experience with Adobe Creative Suite, Canva, video editing software, or similar tools preferred Experience with CMS platforms, email marketing platforms, and marketing analytics tools preferred Medical, dental, and vision coverage starting Day 1 of employment 10 PTO days 5 paid sick days Paid company holidays Company-paid short-term and long-term disability Company-paid life insurance 401(k) with employer matching DO Supply LLC is an equal opportunity employe r. #J-18808-Ljbffr DO Supply, Inc.