Assistant Director, Video Production - Communications Department

American Federation of State, County, and Municipal Employees

Assistant Director, Video Production
Communications Department

Based in Washington, DC
[Headquarters]

Assistant Director, Video Production
Communications Department
Location: Headquarters - Washington, DC 
Management Grade 7
Salary Range: $131,154 – $176,570

This position is responsible for the creative direction, oversight of the video productions unit and quality control of union content. Incumbent oversees the work of a team of video producers, editors and videographers and helps set the creative strategy for video and related content in priority campaigns and complex projects. Incumbent has a deep and demonstrated understanding of the union’s brand and its representation in video and other content. 

Duties: 

• Creates and manages the development of high-profile video and related content for use in priority campaigns and projects.
• Provides quality control and ensures brand adherence to videos and union content.
• Evaluate, evolve and maintain pipeline workflows for video projects, workflow and sharing.
• Determines video priorities and assigns projects to video production team members.
• Stays up to date on performance metrics to craft and evolve video strategies and creative standards.
• Provides guidance and direction to ensure that video project goals and deliverables are clearly communicated and achieved.
• Creates production budgets for specified projects. Make recommendations for the annual operating and capital budgets for video.
• Negotiates and maintains relationships with videographers, editors, production companies and other vendors
• Trains, advises and assists affiliate staff on video and social media best practices as needed.
• Takes an active role in hiring and training of new team members and helps to establish team norms and a healthy, collaborative culture.
• Serves in a lead capacity for the video unit for AFSCME’s biennial convention and other priority events.
• Collaborates with fellow assistant directors to create cohesive multimedia campaigns and ensuring that creative elements align with the department’s overall strategy and vision.
• Manages the production of videos including scripting and editing.
• Perform other duties as assigned in support of departmental activities.

Requirements: 
Education and Experience
Graduation from an accredited four-year college or university with a degree in digital filmmaking, video productions or visual and media arts and a minimum of at least seven (7) years of experience in digital film making or video production; or any equivalent combination of education and experience. Additional skills required include:

Skills Requirements

• Ability to produce high quality content from initiation to final product. 
• Thorough knowledge of all steps of video production from concept to distribution.
• Knowledge of emerging technology and social media best practices.
• Demonstrated ability to deliver high quality outcomes under budget, time and resources constraints.
• Experience providing supervision, training and coaching to subordinate staff members.
• Excellent communication skills and strong technical fluency. Ability to communicate technical ideas and updates to non-technical audiences.
• Knowledge of the labor movement and progressive politics.

Travel & Work hours 

• Ability to travel for AFSCME business, including political and organizing campaigns required.
• Travel and extended work hours including weekends are required. 
• A valid driver’s license is required.

To Apply:
Please submit résumé and cover letter to View email address on us.fitly.work .

Posting Date: August 27, 2026

AFSCME is an equal opportunity employer, and, as such, does not discriminate against an employee or applicant on the basis of race, creed, color, age, sex, national origin, marital status, sexual orientation, gender identity, religious affiliation, disability, or any other classification protected from discrimination under applicable law.

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