Automotive General Sales Manager

Job Description

Job Description

We are seeking an experienced and results-driven General Sales Manager to lead our new and used car sales operations . The ideal candidate will have a proven track record of success in a new car dealership environment , the ability to coach and motivate sales teams to meet and exceed performance goals , and the confidence to be hands-on in the sales process , including strong closing skills .

This role also requires collaboration with Back Up Finance Manager duties , ensuring deals are structured effectively while maintaining compliance and maximizing profitability.

• Lead and manage the new and used vehicle sales departments to achieve and exceed volume, gross, and CSI targets

• Recruit, train, coach, and motivate a high-performing sales team

• Maintain an active presence on the showroom floor and online sales channels

• Assist in closing deals and support sales staff during negotiations

• Work closely with the  Finance Manager to ensure smooth deal flow and optimal profitability

• Monitor daily, weekly, and monthly sales metrics and adjust strategies as needed

• Implement and enforce dealership sales processes and best practices

• Ensure compliance with manufacturer, lender, and regulatory standards

• Foster a customer-focused culture that drives repeat and referral business

• 5+ years of automotive sales management experience , preferably in a new car dealership environment

• Demonstrated history of meeting or exceeding sales and gross profit goals

• Strong leadership, coaching, and team-building skills

• Proven closing ability and comfort working directly with customers

• Experience collaborating with F&I leadership, including Assistant Finance Managers

• Solid understanding of CRM systems, inventory management, and digital retailing tools

• Excellent communication, organizational, and analytical skills

• Competitive compensation with performance incentives

• Opportunity to lead and grow a successful sales organization

• Supportive ownership and executive leadership

• Career advancement opportunities

• Professional, performance-driven dealership culture