Head of Wholesale & Business Development - North America

We are looking for an exceptional commercial leader to take ownership of the reset, growth and long-term profitability of our North American wholesale business. This is a high-impact leadership role responsible for defining how 2XU shows up across the US and Canada – where we play, who we partner with, and how we win.

We’re looking for a Head of Wholesale & Business Development – North America who can build momentum, drive strategic growth, elevate distribution quality and lead a high-performance wholesale organization with discipline and ambition.

If you have deep experience across performance apparel and know how to scale wholesale supporting brand development – we want to hear from you.

What You’ll Do

Own & Execute the North America Wholesale Strategy

Lead the overall commercial direction for the US and Canada wholesale business, defining where 2XU plays, how we grow, and which partnerships will drive long-term success. You will shape the regional distribution strategy, identify whitespace opportunities and ensure all commercial decisions align with the brand’s premium positioning and global direction.

Drive Strategic Business Development & Key Account Growth

Personally lead high-value business development opportunities across strategic national accounts, premium specialty partners and emerging channels. You will build and maintain a strong pipeline, negotiate commercially sound partnerships and unlock sustainable revenue growth while protecting brand integrity and distribution quality.

Rebuild & Scale the Specialty Run Channel

Take ownership of strengthening 2XU’s credibility and performance within the Specialty Run and Triathlon markets. This includes driving disciplined distribution, elevating product storytelling, improving staff education and creating meaningful community engagement strategies that position 2XU as a leading performance brand within the channel.

Lead Wholesale Performance & Commercial Excellence

Own the performance of the North American wholesale portfolio across revenue, margin, sell-through, operational execution and customer satisfaction. You will establish strong business rhythms including forecasting, seasonal planning, QBRs and performance reviews, while proactively identifying risks and opportunities across the market.

Build & Lead a High-Performance Team

Lead, develop and evolve the North America wholesale structure, including direct reports and/or rep agency networks. You will create a high-accountability, athlete mindset culture with clear expectations, strong cadence and disciplined execution across all territories and channels.

Partner Cross-Functionally to Maximise Brand & Market Impact

Work closely with global Product, Marketing, Athlete, Retail and Operations teams to ensure strong execution across launch plans, activations, merchandising and go-to-market initiatives. You will act as the key regional commercial leader, ensuring North American priorities are aligned to global business objectives and brand strategy.

What You’ll Bring

• 10+ years’ experience leading wholesale sales across the US and Canada
• Strong background within performance apparel
• Proven success scaling strategic accounts and building high-quality distribution networks
• Deep understanding of Specialty Run and premium wholesale channels
• Strong commercial acumen across forecasting, pricing, inventory and profitability
• Experience leading high-performing teams and/or rep agency models
• Exceptional relationship-building and negotiation capability
• A highly accountable, commercially disciplined leadership style
• The ability to represent a premium, performance-led global brand authentically

Why 2XU?

2XU is a globally recognized performance brand with a relentless focus on innovation, technical excellence and athlete performance. We move fast, think globally and back people who bring ownership, resilience and an athlete mindset to everything they do.

This is an opportunity to play a defining role in shaping the future of our North American wholesale business during a significant phase of growth and transformation.