Business Development Representative - Central Virginia

Position: Business Development Representative

Location: Remote , Central Virginia

Job Status: Full Time Salary

At Alpas Wellness Centers, our mission is to provide a safe, inclusive, and forward-thinking environment where people heal their minds and bodies, rediscover their purpose, and forge a path of recovery toward a brighter future. Guided by our values-Authenticity, Innovation, Patient and Staff Experience, Compassion, Safety, and Autonomy-we integrate traditional, holistic, and alternative therapies to create individualized treatment plans that truly meet each person where they are.

Alpas Wellness - La Plata is a fully licensed and accredited residential treatment center located in La Plata, Maryland, dedicated to transforming behavioral healthcare through a personalized, whole-person approach. We serve individuals and families navigating substance use disorder and mental health concerns with innovative, compassionate, and evidence-based care. Our thoughtfully designed facility offers a tranquil environment complete with private and shared residential suites, nurses' stations, community spaces, and biophilic design elements that support healing and comfort.

We are driven by a vision to revolutionize behavioral healthcare. If you're passionate about delivering meaningful care and want to be part of a purpose-driven team shaping the future of wellness, we'd love to connect.

For more information, please visit:

Job Summary:

The Business Development Representative (BDR) plays a pivotal role in driving census growth, building strategic referral relationships, and strengthening the Alpas Wellness brand within assigned territories. Under the direction of the BD Manager, the BDR develops, maintains, and grows relationships with hospitals, behavioral health providers, EAPs, veteran organizations, treatment programs, and other key referral partners.

This position combines relationship-driven outreach with data-informed strategy, ensuring all business development efforts support Alpas' broader goals of payer mix optimization, ethical marketing, and mission-driven growth.

Essential Duties and Responsibilities:

Territory Management & Outreach

• Develop and execute a comprehensive outreach plan for the assigned territory focused on census growth and strategic referral alignment.
• Identify, engage, and nurture high-potential referral relationships including hospitals, detox programs, outpatient providers, behavioral health organizations, EAPs, and community/veteran partners.
• Conduct regular in-person meetings, calls, and educational presentations to promote Alpas Wellness services and differentiate programs.
• Represent Alpas Wellness at community events, professional conferences, and networking functions to strengthen brand visibility.

Referral Development & Admissions Support

• Build and maintain an active referral pipeline through consistent relationship management and follow-up.
• Collaborate with Admissions and Clinical teams to ensure a seamless transition from referral to admission.
• Provide timely, professional updates to referral sources regarding patient outcomes and program success (as permitted under HIPAA).
• Meet or exceed established monthly referral, admissions, and payer mix goals.

Strategic Growth & Payer Alignment

• Focus outreach efforts on relationships likely to generate in-network or high-value out-of-network admissions.
• Maintain awareness of payer systems, utilization management, and contracting strategies to align territory outreach with organizational goals.
• Track referral conversion rates and payer outcomes within the CRM to continuously refine outreach strategy.

CRM & Data Management

• Document all outreach activity, meetings, and referral interactions in the CRM (Dazos preferred).
• Maintain accurate and timely data entry to ensure visibility and accountability across teams.
• Utilize CRM dashboards to analyze performance trends and inform data-driven decision making.

Cross-Department Collaboration

• Partner with the Marketing team to coordinate campaigns, community events, and targeted regional initiatives.
• Work collaboratively with Admissions and Utilization Review to align referrals with program and payer requirements.
• Contribute to weekly BD/Marketing meetings by sharing updates, insights, and territory performance data.

Community & Brand Engagement

• Promote Alpas Wellness' mission of destigmatizing addiction and mental health treatment through education and community engagement.
• Demonstrate professionalism and alignment with Alpas' values in all interactions.
• Act as a brand ambassador, reinforcing Alpas Wellness' commitment to innovation, compassion, and excellence.

Other duties as assigned

Required Knowledge, Skills, and Experience:

• Bachelor's degree in Marketing, Communications, Psychology, Business, or related field preferred.
• 2-4 years of experience in business development, outreach, or marketing within healthcare, behavioral health, or addiction treatment settings required.
• Demonstrated success in territory management and relationship building.
• Strong understanding of payer systems and referral development strategy preferred.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in CRM platforms (Dazos preferred), Microsoft Office, and Google Workspace.
• Valid driver's license and reliable transportation required.

Schedule:

• Monday through Friday schedule with occasional evenings, weekends, or holidays for events.
• Primarily field-based position with regular regional travel and occasional overnight trips.
• Active participation in territory performance reviews and quarterly strategic planning sessions.

Compensation:

• $80k - $125k DOE

Benefits:

• Flexible Time Off
• 401k
• Medical, Dental, Vision Insurance
• Training and Education Allowance

Alpas Wellness is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.