Director of Marketing

The Marketing Manager will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide. Brand & Creative Strategy (30%) Maintain and evolve the company’s brand identity across all marketing materials and developments Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content Develop a brand after a new property launches with positioning and go-to-market strategies Email Marketing (25%) Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content. Analyze open rates, CTRs, and conversions to continuously optimize campaigns Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints Social Media & Content Creation (20%) Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.) Maintain a cohesive brand voice and visual identity across platforms Track engagement and audience insights to refine strategy and increase reach Manage influencer and media collaborations to enhance online visibility Collaboration & Leadership (12.5%) Work closely with leasing, management, and development teams to align marketing with property performance goals. Manage external agencies, freelancers, and creative vendors Present campaign insights, data, and recommendations to senior leadership Digital Marketing & Analytics (12.5%) Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning. Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation. Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations. Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action. Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams. Qualifications & Requirements Bachelor’s degree in Marketing, Communications, or related field 5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries Proven experience in email campaign management, social content creation, and digital strategy Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights) Excellent storytelling, copywriting, and creative direction skills Experience managing budgets, vendors, and multiple concurrent projects Deep understanding of NYC real estate trends and market positioning preferred Compensation & Benefits Salary Range: $95,000 - $115,000 (commensurate with experience) Annual performance bonus Comprehensive medical, dental, and vision coverage Paid time off, commuter benefits, and professional development opportunities Access to exclusive company events and property previews #J-18808-Ljbffr Bushburg