Senior Marketing Manager

Job Description

Job Description:\n\n SENIOR MARKETING MANAGER DEPARTMENT: MarketingIMMEDIATE SUPERVISOR: Vice President of MarketingCLASSIFICATION: Exempt NATURE OF THE POSITION The incumbent of this position will be responsible for leading the organization's comprehensive marketing strategy, ensuring alignment across brand, sales, business development, and market positioning. This role directs, supervises, and optimizes all Marketing department functions — including strategy, execution, analysis, creativity, and communication — guaranteeing measurable results in growth, positioning, and demand generation. The incumbent acts as a strategic liaison between senior management, sales, and the various business lines, leading multidisciplinary teams and ensuring operational excellence. ESSENTIAL DUTIES AND RESPONSIBILITIESDesign and implement strategies focused on efficiency, quality of service, and customer satisfaction.Develop work plans, monitor their execution and progress, and take the necessary steps to ensure compliance with departmental objectives and organizational goals.Lead multidisciplinary teams ensuring the effective execution of technical services, equipment validations, training, installations, and special projects.Develop and implement key performance indicators (KPIs) to measure operational results, make business-impacting decisions, assess service levels, and evaluate productivity.Develop the marketing plan, branding strategy, visual identity, corporate narrative, and brand positioning in collaboration with the creative team and the Vice President of Marketing.Ensure compliance with brand standards and applicable regulations.Oversee digital strategies, including social media, paid advertising, SEA, CRM, and related tools.Verify lead generation and provide direct support to the Sales department.Evaluate campaign performance and optimize investment (ROI/MROI).Supervise the management and monitoring of social media campaigns and results.Establish a structured daily workflow using calendar management tools (e.g., Monday, CRM, Salesforce, Cognito, etc.).Foster an organizational culture centered on the customer, with high standards of service, clinical/technical expertise, and ethical commitment.Identify opportunities for improvement and lead innovation initiatives in processes, structures, and tools.Collaborate with other areas of the organization to align operations with the company's strategic objectives.Stay current on management trends, technology applied to service delivery, and continuous improvement strategies.Supervise and follow up on the performance of employees under their direction, ensuring effective execution of their strategic, administrative, technical, and operational responsibilities.Monitor and ensure operational integration across their departments, guaranteeing a seamless, effective, and collaborative client experience.Oversee the quality of service provided by each department under their direction, coordinating cross-evaluation initiatives and internal audits.Ensure effective communication with clients at all times, including periodic client visits as warranted to verify that service expectations are being met.Represent the organization in key meetings, supplier negotiations, and/or conventions, as required.Support cultural transformation processes and actively contribute to upholding the company's mission and achieving its vision; model through performance and conduct the efficiency culture philosophy, the company's values, and the principles of the highest-quality internal and external customer service.Carry out sound personnel administration duties, including work distribution and supervision, in full compliance with Human Resources policies and procedures and applicable local and federal labor regulations. This includes, but is not limited to: interviewing, recruiting, training, evaluating, investigating, counseling, delivering instructions, managing and resolving conflict situations and interpersonal relations, executing corrective and disciplinary measures, and providing coaching, mentoring, guidance, development, and training to staff, ensuring full and consistent compliance with policies, procedures, and standards of conduct and performance.Actively contribute to upholding the company's mission and achieving its vision; model through performance and conduct the efficiency culture philosophy, Bionuclear's values, and the principles of the highest-quality internal and external customer service.Fully and consistently comply with departmental and company policies and procedures as currently published or as may be promulgated in the future, including, but not limited to, the Employee Handbook. SUPERVISORY RESPONSIBILITIES The incumbent directly supervises the Digital Marketing Manager, the Brand Creativity and Graphic Design Manager, and the Graphic and Digital Content Designer. INCIDENTAL DUTIES AND RESPONSIBILITIESHandle media and departmental communication crises.Participate in executive and commercial presentations as needed, representing the Vice President of Marketing.Represent the company at strategic events or meetings.Identify and present growth opportunities for the company and integrate Connect to the Vice President of Marketing for market expansion and potential new business lines with suppliers, services, and new contacts.Stay current on developments and best practices in the field.Generate reports on project plans and progress status.Demonstrate through performance and conduct a high commitment to improving the customer experience and ensuring operational efficiency.Evaluate, update, create, and draft operational procedures with the goal of properly and timely guiding and training staff, ensuring operational efficiency.Evaluate the outcomes of initiatives and projects to ensure continuous improvement and the achievement of objectives.Coordinate interdepartmental training sessions and promote the professional development of the supervisory team.Develop employees within their organizational structure to support continued growth and ensure productivity levels that meet company expectations.Complete required documentation; always maintain responsible, honest, timely, professional, and courteous communication with supervisors, co-workers within and outside the department, internal clients, and suppliers as applicable.Lead and/or participate in special projects in pursuit of expected results.Collaborate in preparations, coordinate, and/or attend conventions, meetings, events, and training sessions as necessary.Ensure that personnel within their business units hold appropriate training and remain current in their respective areas of expertise.Availability to work on holidays, weekends, and extended hours.Other duties as required. ACADEMIC PREPARATIONAssociate's Degree in Business Administration, Marketing, or a related field.Bachelor's Degree in Business Administration, Marketing, Communications, or a related field.An Associate's or Bachelor's Degree in an unrelated field may be accepted if the candidate has two or more years of directly related experience. PROFESSIONAL EXPERIENCEMinimum of six years performing similar functions in managerial positions.Minimum of four years performing similar functions in managerial positions. JOB COMPETENCIES Knowledge, Skills, Abilities, and Aptitudes Required:Proficiency in Microsoft Windows applications: Word, Excel, Outlook, Canva Pro, Meta Business Suite, and Google Analytics.Excellent verbal and written communication skills in both English and Spanish.Excellent organizational, planning, coordination, and time management skills.Analytical depth, critical thinking, and sound judgment in decision-making.Strong focus on achieving goals and objectives with minimal supervision.Ability to effectively transfer knowledge to others.Excellent internal and external customer service skills, professional presence, and interpersonal skills.Excellent Digital Marketing and Branding skills.Ability to work in a team and relate effectively with people at all hierarchical levels.Ability to work under pressure, set priorities, multitask, and meet deadlines.Attention to detail and ability to detect errors or omissions.Ability to follow up professionally and achieve expected results.Capacity to exercise discretion and maintain confidentiality.Excellent emotional management and conflict resolution skills.Strong sense of urgency.Adaptability to change.Availability to travel within and outside Puerto Rico.Availability to work on holidays, weekends, and extended hours. DISCLAIMER The information contained herein summarizes the general nature of the competencies and the degree of complexity of the functions established for personnel performing this position. Its content should not be interpreted as an exhaustive inventory of all functions, tasks, and responsibilities of the position. Other duties may be added or existing ones may be modified as stipulated by the company. We are an Equal Employment Opportunity Employer and take Affirmative Action to recruit Protected Veterans and Individuals with Disabilities. Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (including protected hairstyles), color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, military status, disability status and any other protected characteristic." EEO/Affirmative Action for Veterans/Workers with Disabilities Post 6/1/2026 - expire 6/30/2026 _________________________________________________________________________________________________________________________________________________________________________________ 3:18 PM GERENTE SÉNIOR DE MERCADEO DEPARTAMENTO: Mercadeo SUPERVISOR(A) INMEDIATO(A): Vicepresidenta de Mercadeo CLASIFICACIÓN: Exento NATURALEZA DEL PUESTO El titular de este puesto será responsable de liderar la estrategia integral de mercadeo de la organización, asegurando la alineación entre marca, ventas, desarrollo de negocios y posicionamiento en el mercado. Este rol dirige, supervisa y optimiza todas las funciones del departamento de Mercadeo, incluyendo estrategia, ejecución, análisis, creatividad y comunicación, garantizando resultados medibles en crecimiento, posicionamiento y generación de demanda. Actúa como enlace estratégico entre la alta gerencia, ventas y las distintas líneas de negocio, liderando equipos multidisciplinarios y asegurando excelencia operativa. DEBERES Y RESPONSABILIDADES ESENCIALES DEL PUESTODiseñar e implementar estrategias enfocadas en la eficiencia, calidad del servicio y satisfacción del cliente.Desarrollar los planes de trabajo, monitorear su ejecución y progreso y tomar las medidas necesarias para asegurar el cumplimiento de los objetivos departamentales y las metas organizacionales.Liderar equipos multidisciplinarios asegurando la ejecución efectiva de los servicios técnicos, validaciones de equipos, adiestramientos, instalaciones y proyectos especiales.Desarrollar e implementar indicadores clave de desempeño (KPI's) para medir resultados operacionales, tomar decisiones de impacto para el negocio, niveles de servicio y productividad.Desarrollar el plan de mercadeo, estrategia de branding, identidad visual, narrativa corporativa y posicionamiento de marca en conjunto con el equipo creativo y la Vicepresidenta de Mercadeo.Garantizar cumplimiento de estándares de marca y regulaciones aplicables.Supervisar estrategias digitales (social media, pauta, SEA, CRM, entre otros).Verificar la generación de leads y dar apoyo directo al departamento de Ventas.Evaluar desempeño de campañas y optimizar inversión (ROI/MROI).Supervisar el manejo y monitoreo de campañas de redes y resultados.Establecer la estructura de trabajo diario con calendario de trabajo estructurado (ej. Monday, CRM, Sales Force, COGNITO, etc.).Promover una cultura organizacional centrada en el cliente, con altos estándares de servicio, peritaje clínico/técnico y compromiso ético.Identificar oportunidades de mejora y liderar iniciativas de innovación en procesos, estructuras y herramientas.Colaborar con otras áreas de la organización para alinear las operaciones con los objetivos estratégicos del negocio.Mantenerse actualizado en tendencias de gerencia, tecnología aplicada al servicio y estrategias de mejora continua.Supervisar y dar seguimiento al desempeño de los empleados bajo su dirección asegurando una ejecución efectiva de sus responsabilidades estratégicas, administrativas, técnicas y operacionales.Monitorear y asegurar la integración operativa entre sus departamentos, asegurando una experiencia de cliente fluida, efectiva y colaborativa.Velar por la calidad del servicio brindado por cada departamento bajo su dirección, coordinando iniciativas de evaluación cruzada y auditorías internas.Asegurar una comunicación efectiva en todo momento con los clientes, incluyendo y según sea meritorio, realizar visitas periódicas a los clientes para validar que se cumplan las expectativas de servicio.Representar a la organización en reuniones clave, negociaciones con suplidores y/o convenciones, según sea requerido.Apoyar los procesos de transformación cultural y aportar activamente al mantenimiento de la misión y al logro de la visión de la compañía; y ejemplificar con su desempeño y conducta la filosofía de la cultura de eficiencia, los valores de la empresa y los principios de un servicio al cliente interno y externo de la más alta calidad.Llevar a cabo las funciones de una administración sana del personal, distribución y supervisión del trabajo en cumplimiento cabal de las políticas y procedimientos de Recursos Humanos y de las regulaciones y requisitos laborales según apliquen tanto al foro local como al federal. Esto incluye, pero no se limita a: entrevistar, reclutar, adiestrar, evaluar, investigar, tratar, impartir instrucciones, manejar y resolver situaciones de conflictos y relaciones interpersonales, ejecutar medidas correctivas y disciplinarias, brindar coaching, mentoría, asesoría, desarrollo y adiestramiento a su personal, asegurando el cumplimiento cabal y consistente de sus supervisados con las políticas, procedimientos y estándares de conducta y desempeño.Aportar activamente al mantenimiento de la misión y al logro de la visión de la compañía; y ejemplificar con su desempeño y conducta la filosofía de la cultura de eficiencia, los valores de Bionuclear y los principios de un servicio al cliente interno y externo de la más alta calidad.Cumplir de manera cabal y consistente las políticas y procedimientos del departamento y de la empresa según publicados en el presente o sean promulgados en el futuro, incluyendo, pero sin limitarse al Manual del empleado. DEBERES Y RESPONSABILIDADES INCIDENTALES DEL PUESTOManejar situaciones de crisis de comunicación en los medios y departamentales.Participar en presentaciones ejecutivas y comerciales de s