Senior Manager, Content & Omnichannel Capability Owner Germany (m/f/d)

Bristol Myers Squibb seeks a Senior Manager to lead content and omnichannel capability development at its Munich site. This role bridges business strategy and technology, translating commercial priorities into AI-enabled personalization solutions and orchestrated customer journeys across pharmaceutical channels.

Responsibilities

• Define and govern local marketing capabilities aligned with global standards while managing local adaptations
• Partner with IT to activate new technologies and manage content production and omnichannel enablement platforms
• Develop country-level technology roadmaps reflecting emerging capabilities in content delivery and personalization
• Act as subject matter expert on emerging technologies enhancing content and personalization solutions
• Support campaign measurement and data analysis to inform personalization decision-making

Requirements

• 4+ years digital marketing operations experience in large, complex organizations
• Deep expertise in personalization strategies across personal and non-personal channels, preferably pharma
• Advanced knowledge of analytical models, reporting dashboards, machine learning, and predictive analytics
• Deep expertise in 2-3 areas: content production, AI-assisted tools, channel activation, CMS, or martech platforms
• Essential experience with taxonomy and content tagging systems
• Fluency in English required; German preferred
• Cross-functional collaboration, technical translation, project management, and efficient decision-driving skills