Head of Sales & Marketing - Premium Distilled Spirits (Mid-Atlantic)

Head of Sales & Marketing – Premium Distilled Spirits (Mid-Atlantic) Location: New Jersey – Remote/Road Warrior Salary: $95,000 - $115,000+DOE + Performance-Based Bonuses Benefits: Medical, Dental, Vision, HRA, FSA, Company-Paid Short & Long-Term Disability, PTO, 401(k) with Match, Educational and Full Travel Stipend/Reimbursements Job Type: Full-Time Travel: Up to 75% Local & Domestic (NJ, MD, PA) Start Date: ASAP Sponsorship: Not available Our client, a cutting-edge distilled spirits and whiskey brand is launching its East Coast presence and is seeking a Head of Sales & Marketing to build and dominate the Mid-Atlantic market from the ground up. This is a rare opportunity to step in at the front end of a brand’s regional expansion and create something meaningful — not inherit a mature, over-managed territory. You will have full ownership of the region’s go-to-market strategy, from door-to-door account acquisition to distributor execution, brand placement, and revenue growth. This role is designed for a true hunter and entrepreneur — someone who thrives on opening new liquor accounts, winning accounts, and turning a new label into a must-carry brand across bars, restaurants, and liquor retailers. The ideal candidate brings a proven background in distilled spirits, beer, or wine, a strong Mid-Atlantic distributor network, and the ability to both sell personally and build a high-performing team as business scales. As the East Coast footprint grows, this role offers a clear runway into national leadership and executive-level responsibility. Responsibilities Develop and execute national sales and marketing strategies Build and manage distributor, retailer, and key account relationships Drive distributor performance, pricing, promotions, and execution Lead brand strategy, digital marketing, PR, events, and consumer engagement Develop trade marketing programs and retail activations Manage forecasting, budgeting, KPIs, and sales performance Oversee eCommerce strategy and strategic partnerships Recruit, coach, and lead sales teams and brand ambassadors Partner with executive leadership on growth, product launches, and market expansion Ensure regulatory compliance and represent the company at industry events Qualifications Bachelor’s degree required 8+ years of sales experience in distilled spirits, wine, or beer required Hands-on direct sales experience calling on bars, restaurants, and liquor retailers required Demonstrated success building markets, launching brands, and scaling regional revenue required Strong understanding of distributor management and the three-tier alcohol distribution system required Willingness to travel extensively throughout the Mid-Atlantic region (approx. 75%) required #J-18808-Ljbffr twiceasnice Recruiting