Content Marketing Manager

Role Description

We're looking for a Content Marketing Manager to build and own Adaption's content engine. You'll sit on the marketing team and work directly with the founders, product, and design to turn complex AI technology into clear, compelling content that reaches and resonates with developers and technical decision-makers. You'll own the full content surface: blog, email, and social, and be accountable for the quality, consistency, and impact of everything we publish. This is a high-ownership role for someone who can write well, think strategically, and move fast.

Responsibilities

• Define the narrative.
• Architect core segment narratives establishing the foundational pitch and clear differentiators for key sales plays.
• Synthesize technical product details into high-impact messaging that lands with both technical and business audiences.
• Build the GTM content suite.
• Develop and maintain a comprehensive library of premium GTM materials: business and technical pitch decks, one-pagers, case studies, and partner and customer newsletters.
• This is a writing role — you'll produce the majority of this content yourself.
• Own the content calendar and social presence.
• Plan and execute across blog, email, LinkedIn, and X.
• Run and optimize paid social campaigns.
• Keep everything consistent with brand voice and style guidelines.
• Engage with the developer and AI community in a way that feels human and on-brand.
• Track and iterate.
• Monitor content performance across channels.
• Use data to sharpen narratives, improve assets, and measurably increase pipeline velocity.
• Feed customer and field insights back into product and marketing positioning.
• Support SEO.
• Partner with the growth team on SEO-driven content contributing blog posts and landing page copy that are optimized for search without compromising quality or voice.

Qualifications

• 3–5 years of experience in content marketing, editorial, or a related field at an AI, SaaS, or developer tools company.
• Strong writing and editing skills. You can explain a technical concept clearly and make it interesting to both developer and business audiences.
• Experience producing GTM materials: pitch decks, one-pagers, case studies, blogs, newsletters, and sales narratives.
• Comfortable working with technical products and teams; you don't need to be an engineer, but you can hold a substantive conversation with one.
• Proven ability to manage a content calendar and juggle multiple workstreams without dropping quality.
• A data-driven mindset: you track what's working, form a point of view on why, and adjust accordingly.
• Comfortable in a fast-moving, early-stage environment where the playbook is still being written.