CFO

Chief Financial OfficerLos Angeles, CA | Full-TimeAnera Collective is excited to partner with a fast-growing, high-caliber direct-to-consumer brand on their search for a Chief Financial Officer. This is a rare opportunity to step into a company with real momentum and shape the financial strategy behind its next phase of growth.About the CompanyOur client is a growth-stage direct-to-consumer brand based in Los Angeles, operating a thriving e-commerce business alongside a physical retail presence. The company is scaling with intention and looking for a senior finance leader to own its financial strategy as it moves into its next chapter.The RoleThe Chief Financial Officer is a critical leadership hire reporting directly to the CEO, owning the company's full financial strategy from forecasting and reporting to cash management and long range planning, and translating that picture into clear, actionable guidance for the executive team.What You'll OwnFinancial Strategy & LeadershipOwn the company's financial strategy and serve as a key strategic partner to the CEO and executive teamLead annual budgeting and quarterly reforecasting cycles across departmentsBuild and present board ready financial reporting and strategic recommendationsPartner with the CEO on long range planning, fundraising readiness, and major capital decisionsAccounting & ReportingOversee day to day accounting operations and month end close in partnership with external accountants or finance staffManage the P&L, cash flow, and balance sheet, ensuring accuracy and timely reportingOwn financial reporting cadence, including weekly, monthly, and quarterly reporting, with written summaries that translate numbers into clear business contextForecasting & Financial ModelingBuild, own, and continuously improve the company's forecasting infrastructure, including revenue models, scenario plans, and cash flow projectionsDesign templates and reporting frameworks that bring consistency and clarity across finance and operationsDevelop a rolling forecast methodology that integrates marketing calendar inputs, buying decisions, and channel performance in real timePartner with performance marketing and merchandising to ensure paid media budgets and unit buys are tightly coordinated with demandCross Functional Finance PartnershipPartner with operations and merchandising leadership on inventory investment, unit economics, and margin managementEvaluate and advise on major vendor, technology, and capital decisions across the businessBuild the financial infrastructure and reporting rigor that scales with the company's growthWho You Are10+ years of experience in finance leadership, ideally within DTC, e-commerce, or consumer products, with prior CFO, VP of Finance, or Head of Finance experienceA strategic partner. You think beyond the numbers and translate financial data into decisions the CEO and executive team can act onA builder. You don't inherit systems, you create them, and your forecasting models and reporting frameworks become the operating standard for the companyA communicator. You write clearly and concisely, and your financial summaries don't require a translatorTech forward. You actively seek out tools, automation, and AI assisted workflows that reduce manual work and increase accuracyDeeply organized. You run a tight close process, maintain clean files, and create structure others can follow without you in the roomStartup or scale up experience strongly preferred; you know how to build financial infrastructure without over engineering itExperience supporting a business through a raise, sale, or major operational transition is a plusNice to HaveExperience with ERP and financial planning tools (e.g. NetSuite, QuickBooks, Adaptive Insights, etc.)Background in DTC, apparel, or consumer lifestyle brandsExperience building or refining a company's board reporting packageCompensationCompetitive base salary commensurate with experiencePerformance bonus eligibility
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