Channel Marketing Manager

Job Description

Job Description

We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth.

Responsibilities:

• Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.

• Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.

• Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to homeowners, contractors, builders, and design professionals.

• Lead demand generation efforts through digital campaigns and marketing automation platforms to increase lead volume and strengthen customer engagement.

• Partner with technical and product-focused teams to coordinate training resources and deliver education on product use, installation practices, and application benefits.

• Strengthen field sales effectiveness by identifying useful tools, recommending process improvements, and supporting programs that address channel-specific needs.

• Manage channel-related content across company websites and external platforms, maintaining accuracy, relevance, and brand consistency.

• Review campaign, sales, and channel performance data on a regular basis to assess results, guide decisions, and highlight opportunities for growth.

• Gather customer and market feedback to inform product positioning, future planning, and collaboration across marketing, sales, and product management teams.

• Support regional marketing events and national trade show participation while coordinating internal approvals to ensure technical accuracy, legal compliance, and brand alignment

• At least 5 years of experience in marketing or sales, with preference for work in building materials or a related industry.
• Bachelor’s degree in Marketing, Business, Communications, or a closely related field.
• Hands-on experience managing retail media platforms for major home improvement retailers, including Lowe’s One Roof Media and Home Depot Orange Apron Media.
• Strong understanding of channel marketing, field sales collaboration, and partner-driven campaign execution.
• Proficiency with digital marketing and analytics tools such as Marketo, Google Data Studio, Microsoft Dynamics, and Adobe Creative Cloud.
• Demonstrated ability to use data to evaluate performance, refine strategy, and support business decisions.
• Experience developing email campaigns, B2B marketing initiatives, digital programs, and brand-building activities.
• Strong communication, organization, and cross-functional collaboration skills with the ability to manage multiple priorities effectively.