VP of Sales & Marketing

Job Description

This company is a venture-backed med tech company bringing AI-powered brain monitoringto newborns.

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Its flagship product is a pocket-sized wireless EEG with seizure-detection AI built into the device.

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The need is urgent. About two-thirds of neonatal seizures show no visible signs, so EEG isthe only reliable way to catch them. Clinicians report that starting EEG today takesanywhere from one hour to four days.

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Our client is hireing their first commercial executive to take their flagship prodcut from clinical validation to US launch. This is a builder role: there is no existing sales team, revenue base, or marketing function. You'll design the go-to-market plan, win the first hospitals, and hirethe team that follows.

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You'll report to the CEO and work closely with the founders and the Board

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What you'll do

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Build the US launch plan (first 90 days)

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• Define the target market across Level II–IV NICUs, children's hospitals, and community hospitals without 24/7 EEG coverage
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• Set pricing, the commercial model, and the target account list, and get the planapproved by the Board
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• Shape a value story for clinical, economic, and operational buyers: faster diagnosis, less reliance on EEG technicians, and lower risk of long-term injury
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Win the first customers

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• Personally lead the first sales, from first meeting to signed contract
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• Sell to NICU directors, neonatologists, pediatric neurologists, nursing leaders, andhospital value-analysis and procurement committees
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• Turn clinical partners such as Parkview Health and Texas Children's into reference sites
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Drive clinical adoption

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• Build a group of key opinion leaders (KOLs) in neonatology and pediatric neurology
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• Work with Clinical and Product to set up onboarding, training, and in-service programs so sites keep using the product after go-live
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• Bring customer feedback back to the founders and the product team
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Build marketing from scratch

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• Own brand, positioning, messaging, website, and sales materials
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• Plan the company's presence at conferences such as PAS and newborn brain meetings,plus publications and digital campaigns
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• Generate demand with marketing that rests on clinical evidence
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Build the team

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• Hire and lead the first commercial staff, likely capital-equipment sales reps and clinical application specialists or NICU educators
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• Put in place a CRM, forecasting, and pipeline reporting suited to a long hospital sales cycle
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Lead the business

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• Report commercial progress to the CEO and Board
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• Help with fundraising by building the commercial story and forecasts
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• Plan for later markets, starting with Europe
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What you'll bring

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Required

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• 10+ years of US medical device sales, marketing, or commercial leadership, selling into hospitals
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• 5+ years leading sales or commercial teams
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• A record of launching a new device or product line, ideally as one of a company's first commercial leaders
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• Experience selling capital equipment or point-of-care diagnostics to the NICU, PICU,ICU, ED, or neurology, including through value-analysis committees
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• Strong relationships with US hospital clinical leaders, plus comfort working with KOLsand clinical evidence
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• A hands-on builder who will carry a bag, write the plan, and hire the team
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• Comfort working for an Irish-headquartered startup, across time zones, with a smalland fast-moving team
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Preferred

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• Neurodiagnostics, EEG, or neuromonitoring experience (for example, point-of-careEEG)
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• Neonatal or pediatric market experience, with existing NICU relationships
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• Has led both sales and marketing, or built a marketing function from scratch
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• Experience at a venture-backed company before or just after first revenue, includingBoard reporting
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• Familiarity with FDA 510(k) launches, reimbursement, and EEG billing codes
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• Bachelor's degree. An MBA or clinical or engineering background is a plus
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How you work

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• Mission-driven: improving outcomes for critically ill newborns matters to you
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• Grounded in evidence. You listen to nurses and physicians and sell on clinical proof, nothype
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• Collaborative with technical, scientific founders
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Location: Remote, United States. Midwest preferred,

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Travel: Significant US travel to customer and partner hospitals and conferences

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Compensation: Base, Bonus, Equity, Benefits