Demand Generation Lead

About Runlayer

AI is transforming how every company operates, but most enterprises are stuck. They want to move fast with AI Agents, tools, and workflows, but they can't do it safely. We're fixing that.

Our team built AI Actions for OpenAI, shipped Zapier Agents to millions of users, and launched the first remote MCP server with Anthropic. We helped establish the protocol, and now we're building the platform enterprises need to actually put MCP to work.

Runlayer is one platform for MCPs, Skills, and Agents : purpose-built security, fine-grained governance, and complete observability so organizations can go all-in on AI across the entire company without the risk. We just raised a $30M Series A led by Felicis, with participation from Khosla Ventures, bringing our total raised to $42M. Already trusted by Gusto, Instacart, Opendoor, dbt Labs, Cursor, and Decagon.

We're a team of 35, mostly engineers, shipping fast. Agent operators on Runlayer grew 5x in four weeks while human operators stayed flat. The shift to agentic work is already showing up in our own usage.

About the Role

As our Demand Gen Lead, you'll build Runlayer's paid acquisition engine from zero. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. You'll own paid ads, landing pages, SEO/AEO, and growth experimentation.

Why You'll Thrive Here

• Impact: Build the paid acquisition motion from scratch for the enterprise platform to run AI faster & safely
• Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound
• Ownership: Own demand gen end-to-end, from channel strategy to landing pages to attribution

What You'll Do

• Build and run paid acquisition across Google, LinkedIn, and other B2B channels
• Own landing page strategy and production for campaigns and paid traffic, including ABM
• Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
• Run growth experiments across channels to find what scales
• Own attribution, analytics, and pipeline reporting for marketing-sourced leads
• Partner with PMM on campaign messaging and with sales on lead quality and handoff
• Support field marketing with digital amplification (conferences, partner campaigns, events)

What We're Looking For

• 5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
• Proven track record building paid acquisition programs from scratch, ideally for high-ACV enterprise sales
• Strong paid ads chops across Google, LinkedIn, and emerging channels
• Data-driven. Comfortable with attribution models, funnel analysis, and pipeline reporting.
• Landing page and conversion optimization experience
• Understanding of SEO and AEO; experience with tools like Profound is a plus
• Comfortable running experiments fast and killing what doesn't work

Bonus Qualifications

• Experience with high-ACV, technical enterprise sales motions (six figure deals, long sales cycles)
• AI-native, uses Claude

What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.

• Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
• Paid time off - paid vacation, paid sick leave, and paid parental leave.
• Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
• Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
• Health benefits - comprehensive health, dental, and vision coverage.
• Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.

Not quite the right fit? Reach out to View email address on click.appcast.io with details about your experience and interests.