Senior Marketing Manager, Performance Market Experimentation

Job Description:

Our Opportunity:

Chewy is looking for a Senior Marketing Manager Performance Marketing Experimentation to join our team in Seattle WA or Boston MA reporting to the Associate Director Performance Marketing.

As a Senior Marketing Manager you will own the strategy and operating approach for testing new ways to capture demand and acquire customers through performance marketing. This is a senior individual contributor role where you will identify the platforms partners and customer opportunities that are most important for Chewy to explore develop a roadmap for experimentation and turn promising ideas into measurable programs. The initial focus will include display and retargeting as well as emerging advertising environments such as agentic commerce but the scope will extend to other opportunities as the market and customer behavior evolve.

Customers are changing how they discover and choose products and the advertising industry is changing with them. Many of the opportunities in this space do not yet have established audiences measurement approaches operating models or playbooks. You will need to develop a point of view on where performance marketing is going decide which platforms and partners are worth pursuing and design experiments that help Chewy learn quickly without losing financial discipline. You will work across Marketing Analytics Product Engineering Creative Merchandising Finance and external partners to shape solutions and determine what should be scaled.

What Youll Do:

• Own the roadmap for performance marketing experimentation identifying opportunities across display retargeting emerging advertising environments and other customer acquisition channels
• Develop a point of view on changes in customer behavior advertising technology and the competitive landscape and translate that perspective into clear recommendations about where Chewy should invest time and resources
• Lead experiments from hypothesis through decision including the business case audience strategy creative and customer experience measurement approach financial guardrails and scale criteria
• Develop and test display and retargeting opportunities that can expand Chewys ability to reach and convert high-intent customers
• Lead exploration of emerging advertising environments including agentic commerce by ensuring platform readiness defining use cases and establishing a clear path from pilot to scale
• Partner with Creative Analytics Product Engineering Merchandising Finance and other Marketing teams to develop solutions that account for customer needs technical requirements and business priorities
• Establish senior relationships with third-party platforms publishers and technology partners influencing how they design advertising products measurement solutions data access and integrations for Chewy
• Define the testing standards and decision frameworks used to evaluate new opportunities including incrementality customer acquisition efficiency reach frequency and downstream business impact
• Make recommendations about which opportunities to scale refine or stop based on evidence and a clear understanding of both immediate results and longer-term potential
• Build repeatable operating models and playbooks that allow successful experiments to be adopted across the broader performance marketing program
• Communicate strategy progress findings and recommendations to senior leadership and partners across the company

What Youll Need :

• Bachelors degree or higher in marketing economics business computer science or a related discipline
• 7 years of experience in performance marketing ecommerce growth marketing digital advertising product management or a related field
• Experience developing and scaling new marketing programs channels partnerships or customer acquisition capabilities
• Strong understanding of performance marketing experimentation customer acquisition and measurement including incrementality testing
• The ability to evaluate emerging platforms and advertising opportunities develop a clear point of view and make thoughtful investment recommendations
• Experience working with Creative Analytics Product Engineering Merchandising Finance and external partners to bring ambiguous ideas from concept to execution
• The ability to define test plans success criteria financial guardrails and scale decisions when there is limited precedent or incomplete information
• Strong business acumen and analytical skills including the ability to assess large datasets and translate findings into clear recommendations
• Strong written and verbal communication skills including the ability to influence senior stakeholders and explain complex ideas in clear business terms
• Experience building senior relationships with third-party companies and influencing the design of solutions products or partnerships
• A tenacious attitude for learning and taking on new challenges and an entrepreneurial mentality

The base salary range for this role is $110500 - $176000.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidates relevant experience education and work addition this position is eligible for 401k and a new hire and annual equity grant. C08 positions may also be eligible for annual bonus.

We offer different types of insurance and benefits such as medical/Rx vision dental life disability hospital indemnity critical illness and accident. We offer parental leave family services benefits backup dependent care flexible spending accounts telemedicine pet adoption reimbursement employee assistance program and many discounts including 10% off pet insurance and 20% off at .

Exempt salary team members have unlimited PTO subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact .

To access Chewys California CPRA Job Applicant Privacy Policy please click here.

Required Experience:

Manager