Performance Marketing Lead

Our client is a high-growth Series C SaaS company at the intersection of commercial technology and national security. Their platform compresses a 12–24 month government software authorization process down to roughly 90 days — getting critical commercial technology deployed into DoD and federal environments faster than anyone thought possible. Roughly half the team comes from the military or intelligence community. This is a company where the mission isn't a talking point. They're scaling aggressively. This role exists because the VP of Marketing has been running paid media and demand gen as an IC while leading the team. They need an operator who can take full ownership of that function. What You'll Own Quarterly and annual pipeline targets — measured in dollars, reported in Salesforce, accountable to the revenue team Google Ads and LinkedIn Ads, hands‑on in‑platform (~$50K/month combined ad spend) Growth marketing agency evaluation — keep, restructure, replace, or bring in‑house. Your recommendation, within six months (~$15K/month retainer) Multi‑channel campaign programs built around content assets — reports, guides, webinars — with sustained execution past launch day SEO strategy tied directly to pipeline, including optimization for AI answer engines (ChatGPT, Perplexity, Copilot) Cross‑functional coordination with Events, Product Marketing, BDR, and Sales to drive pipeline attribution Progressive build toward multi‑touch attribution — they're on first‑touch today Non‑Negotiable Requirements Google Ads — in‑platform. Campaign builds, bid strategy, ongoing optimization. Not agency oversight, not "currently learning." LinkedIn Ads — hands‑on. Audience targeting, creative testing, budget management. A pipeline number in dollars. Not MQL volume. You'll be asked in the first ten minutes. Agency management experience — evaluating, directing, or replacing an external partner. U.S. citizenship — government contract requirement, no exceptions. No clearance needed. Hub location — DC/MD/VA OR Raleigh‑Durham‑Chapel Hill OR Denver‑Colorado Springs OR Dallas‑Fort Worth Strong Fit Looks Like 6+ years of B2B demand gen in a startup or growth‑stage SaaS environment (50–500 employees preferred) Marketo and Salesforce proficiency (HubSpot transferable for MAP) ABM experience — platforms (6sense, Demandbase, Terminus) or natively via LinkedIn and intent data SEO thinking connected to pipeline, not siloed as a content function Genuine interest in work that puts critical software into the hands of warfighters and federal agencies — performative answers won't land Base salary up to $160,000 10% performance bonus Equity (Series C, strong growth trajectory) 100% employer‑paid healthcare, dental, and vision — individual and family 401(k) with 3% company match Flexible PTO + federal holidays + parental leave Not the Right Fit If You expect to manage paid media through an agency and review reports from a dashboard You measure marketing success in MQL volume without connecting it to pipeline You're looking for a team to build before you start executing "National security" sounds like a good vertical, not a reason to show up #J-18808-Ljbffr Artisan Talent