Director Strategic Marketing & Program Management

Summary

The Senior Director Strategic Marketing & Program Management leads the strategy and execution of scalable solutions that drive accelerated growth, enhance client retention and guest engagement, and boost profitability. These solutions will include, but are not limited to retail operations, custom restaurants, and customer engagement. Based in Philadelphia at Aramark Headquarters, this role leads cross-functional efforts with internal and external partners to deliver impactful innovative solutions.

Key Responsibilities

• Strategic Leadership: Develop and present compelling business cases backed by data-driven insights and clearly defined KPIs to support high impact initiatives.
• Program Development: Lead end-to-end program development through a systematic process, managing critical workstreams, providing relevant documentation and presenting updates to key stakeholders.
• Field Enablement : Design and deliver training (and applicable materials) that empowers field teams to activate scalable solutions effectively.
• Project Ownership: Drive cross-functional collaboration and manage timelines, budgets and resources for the successful launch, evaluation and continuous improvement of initiatives.
• Innovation & Optimization : Lead the ongoing annual review of strategies and processes to enhance guest experience and profitability. This could include, but not limited to introducing new technologies, menu innovations, branding updates, equipment upgrades and operational improvements.
• Performance Measurement: Establish KPIs and success metrics, oversee budget execution, and partner with culinary, logistics, third party partners to develop and analyze results and refine strategies based on performance outcomes.

Qualifications

• Bachelor’s degree or equivalent. 
• 10+ years of professional experience in marketing, brand management or program development with a demonstrated record of success and effective performance.
• Experience in hospitality, culinary or restaurant industries.
• Skilled in creating adult education and training materials
• Successful track record of project completion on time, on budget
• Strong value system, integrity, and respect always, and work ethic
• Hands on team player/strong collaborator
• Excellent verbal, written and interpersonal communication skills.
• Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
• Strong organizational and project management skills
• Supervisory experience – ability to manage and develop cross functional teams as well as direct reports.
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Travel 25%