Change Management Lead

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Wealth Management Business Enablement Partner aligns advisor business practices, client relationship management, and sales technology to improve advisor productivity, client engagement, and business growth. This role translates advisor growth behaviors, relationship management practices, and business development activities into scalable, intuitive workflows within Salesforce and the broader sales technology ecosystem to ensure technology investments drive measurable productivity. This role defines the balance between standardization and advisor discretion, establishing consistency where required while preserving flexibility to meet client needs. This position operates as a business strategy and enablement leader with strong fluency in technology. Primary Responsibilities Leads the translation of advisor business development practices, including prospecting, onboarding, relationship management, referral management, growth, and servicing, into scalable Customer Relationship Management (CRM) enabled workflows Partners with advisors, field leaders, product owners, and technology teams to define workflow needs, clarify business requirements, and improve the advisor experience Identifies workflow friction, redundant processes, and adoption barriers; recommends practical solutions to simplify advisor routines and improve execution Develops workflow standards and guardrails to promote consistency while allowing flexibility for advisor judgement and client-specific needs Supports Salesforce adoption by embedding workflows into daily advisor routines through clear processes, in-platform guidance, onboarding support, and feedback loops Analyzes adoption metrics, advisor feedback, and usage patterns to identify gaps, measure effectiveness, and recommend improvements Serves as a field-facing business partner to inform Salesforce roadmap priorities, workflow design, enhancement opportunities, and adoption strategies Helps align sales technology tools, including Salesforce, financial planning platforms, and analytics tools, into a more cohesive advisor experience Establishes mechanisms to capture field intelligence through advisory councils, workflow observation, and structured feedback channels Maintains governance standards for workflow design, documentation, and implementation to prevent process fragmentation and technical debt This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements Bachelor's degree in a related field Eight (8) years of experience in Wealth Management or financial services, including understanding of advisor business models and client relationship management Experience using Salesforce as a business owner or advanced user Preferences Experience with Salesforce Financial Services Cloud Experience working across field and corporate functions Experience with sales enablement and marketing platforms Skills and Competencies Ability to analyze and interpret data efficiently Ability to communicate with executives across the organization Ability to collaborate cross functionally Excellent change management and business process design skills Excellent verbal and written communication skills Strong analytical skills Strong influence and negotiation skills Strong knowledge of CRM systems Strong strategic thinking and problem-solving skills Position Type Full time Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum: $124,159.00 USD Median: $152,200.00 USD Incentive Pay Plans: This job may participate in an annual discretionary bonus plan. Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser. Location Details Regions Center Location: Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company. #J-18808-Ljbffr