Field Marketing Specialist

Job Description

Field Marketing Specialist to support Senior Experiential Field Marketing Manager

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Location: Remote - Based in Texas Area with regional travel

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About the Role

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At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most.

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By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

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Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 8 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

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Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

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Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

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Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

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Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

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Role Summary

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We are seeking a highly organized and energetic Field Marketing Specialist to act as the crucial right-hand and primary support for our Senior Field Marketing Manager. You will be instrumental in helping the Senior Manager plan, coordinate, and execute all hyperlocal marketing activities within their assigned territory.

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This role requires a proactive problem-solver who can flawlessly manage administrative and logistical details. Your goal is to provide comprehensive support, assist with providing market level intelligence and enabling the Senior Manager to focus on high-level strategy and execution.

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Core Responsibilities

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Your primary function is to provide direct, hands-on support to the Senior Field Marketing Manager in all aspects of their duties.

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1. Event & Program Execution Support

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• Assist the Senior Manager in all aspects of event planning and execution, from dealer events (retail specific) and community initiatives to trade shows.
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• Serve as the key on-site support contact for localized events, managing setup, teardown, and on-site logistics as directed.
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• Help organize all event logistics: coordinate with vendors, ship marketing collateral, order promotional items (swag), dealer/vendor/agency communications and ensure all materials arrive on time.
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• Support the execution of hyperlocal activities designed to drive brand awareness and generate qualified leads.
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2. Sales & Partner Enablement Support

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• Assist the Senior Manager by creating and preparing engaging presentations for weekly sales team calls, highlighting marketing activities and resources.
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• Act as a key support contact for the regional sales team, fielding requests and escalating to the Senior Manager as needed.
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• Help the Senior Manager ensure dealer partners and sales teams are aware of and equipped to support local marketing campaigns.
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3. Administrative & Operational Support

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• Provide daily administrative support to the Senior Marketing Manager, including managing communications and acting as a liaison between teams.
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• Schedule and coordinate calls with vendors, agencies, and internal teams on behalf of the Senior Manager.
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• Help manage creative assets, ensuring regional partners have the correct, on-brand materials.
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• Assist in tracking vendor invoices and monitoring the regional marketing budget.
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• Manage lead capture from events, ensuring all data is properly entered into the CRM for sales team follow-up.
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4. Local Market Intelligence

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• Assist the Senior Manager by acting as the "eyes and ears" within the territory.
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• Actively scout and identify new local marketing initiatives, community partnerships, and sponsorship opportunities to report back to the Senior Manager.
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• Provide regular feedback to the Senior Manager on local market trends, competitor activities, and potential opportunities.
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Qualifications & Skills

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What You'll Need

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• Experience: 2-3 years of experience in a support role, such as a marketing specialist, coordinator, brand manager and marketing assistant. Experience in marketing or events is a requirement.
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• Presentation Skills: Proven ability to create and edit clear and professional presentations (high proficiency in PowerPoint or Google Slides is a must).
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• Organization: Exceptional organizational and time-management skills. You must be able to manage multiple concurrent tasks and priorities flawlessly.
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• Communication: Excellent written and verbal communication skills, with an ability to communicate professionally on behalf of the Senior Manager.
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• Tech-Savvy: Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable learning new software (e.g., CRM systems).
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Who You Are

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• A Proactive Assistant: You anticipate the needs of your manager and proactively solve problems before they arise. You are focused on making your manager more effective.
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• A "Roll-Up-Your-Sleeves" Doer: You are willing to handle everything from high-level presentation prep to packing boxes for an event. No task is too small.
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• Detail-Oriented: You have a keen eye for detail, ensuring presentations are error-free and event logistics are perfect.
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• A Team Player: You are positive, professional, and work well with all levels of the organization.
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• Flexible: This role requires travel within the territory, up to 60% and may include work on occasional evenings or weekends for events. Must have a valid driver's license.
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