Sales, Marketing & Administrative Coordinator

Job Description

Job Description

Benchmark Painting is a leading residential and commercial painting and carpentry contractor based in Boynton Beach, FL. We are seeking a highly motivated, sales-oriented, and versatile Sales, Marketing & Administrative Coordinator to join our fast-paced team.

This position is ideal for someone comfortable communicating with customers, following up on leads and proposals, identifying new business opportunities, and helping drive revenue through consistent sales and marketing efforts. The ideal candidate is proactive, organized, confident on the phone, comfortable with technology and social media, and motivated by results.

The position will also provide seasonal support for our sister company, Christmas Decor , including answering calls, setting appointments, following up with customers, and assisting with scheduling during the holiday season.

Key Responsibilities

Sales & Lead Follow-Up

• Follow up consistently with current leads, estimates, proposals, past customers, and inactive accounts.
• Contact prospective customers by phone, email, and text to move opportunities toward appointments and closed sales.
• Maintain consistent follow-up with leads in line with established sales processes and timelines.
• Identify opportunities to reconnect with past customers for additional painting, carpentry, maintenance, and other services.
• Research and identify new residential and commercial business opportunities.
• Assist with outbound prospecting to homeowners, property managers, HOAs, businesses, and other potential customers.
• Help generate new leads through networking, outreach, marketing campaigns, social media, and other channels.
• Track sales activity, follow-ups, appointments, and opportunities in company CRM and software systems.
• Work closely with management and the sales team to maximize opportunities and improve conversion rates.
• Help identify opportunities for additional services and cross-selling to existing customers.
• Meet established activity, follow-up, appointment-setting, and sales goals.

Marketing & Social Media

• Manage and monitor the company's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile.
• Create and coordinate engaging photos, videos, project highlights, before-and-after content, educational posts, and promotional materials.
• Assist with planning and maintaining a consistent social media content calendar.
• Monitor engagement, comments, messages, reviews, and customer interactions and respond professionally.
• Monitor Google Business Profile and other online marketing channels.
• Coordinate with our external marketing agency to provide project information, photos, videos, promotions, and content.
• Assist with email and other marketing campaigns designed to generate leads and re-engage existing customers.
• Use AI tools to assist with content creation, scheduling, research, and marketing analysis.
• Monitor marketing performance and help identify opportunities to improve lead generation and engagement.

Communication & Scheduling

• Answer incoming phone calls and professionally communicate with customers and prospects.
• Set appointments and coordinate estimates with sales representatives and customers.
• Efficiently schedule and coordinate painting and carpentry projects.
• Utilize AI-assisted scheduling tools to optimize appointments and manage workflow.
• Follow up with customers before and after appointments to ensure a positive experience.

Customer & Administrative Support

• Maintain accurate customer and lead information in company systems.
• Assist with proposal and estimate follow-up.
• Send customer reviews, thank-you messages, and other follow-up communications.
• Assist management with administrative tasks and special projects.
• Support AI-driven tools and software designed to automate repetitive tasks and improve efficiency.
• Assist with general office operations and maintain an organized workflow.

Seasonal Christmas Decor Support

During the holiday season, assist our sister company, Christmas Decor , with:

• Answering incoming calls and responding to customer inquiries.
• Following up with holiday lighting leads and previous customers.
• Setting appointments and coordinating installation schedules.
• Supporting marketing and social media efforts.
• Identifying opportunities to generate additional holiday lighting business.

The company reserves the right to add or change duties at any time.

Job Qualifications

Education

• High School Diploma or equivalent required.

Experience

• 2–3 years of experience in sales, customer service, marketing, administration, or a related field preferred.
• Knowledge of painting, construction, home improvement, or the service industry is strongly preferred.
• Demonstrated experience with customer follow-up, lead generation, appointment setting, or sales is a plus.
• Social media and content creation experience preferred.

Language

• Bilingual preferred; not required (English/Spanish or English/Portuguese).

Technical Skills

• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and Google Workspace.
• Ability to quickly learn and use CRM, scheduling, marketing, and communication platforms.
• Familiarity with project management or CRM software such as Asana, DripJobs, Go High Level, and Tinsel.
• Comfortable using AI tools for sales, marketing, content creation, research, and administrative tasks.
• Comfortable creating and editing basic photos and videos for social media.

Core Competencies

• Sales-oriented and motivated by results.
• Excellent verbal and written communication skills.
• Confident and professional when speaking with customers and prospects.
• Strong follow-up skills with the ability to stay persistent without being pushy.
• Proactive attitude with the ability to identify opportunities rather than wait for them.
• Strong organizational and time-management skills.
• Ability to prioritize multiple tasks in a fast-paced environment.
• Self-motivated and able to work independently.
• Positive, professional, and team-oriented attitude.
• Willingness to learn new technology, software, and AI tools.
• Creative mindset with an interest in marketing and social media.
• Strong attention to detail and accountability for completing tasks.

This is a hands-on position for someone who wants to play an active role in growing the business, not simply managing the office. The right candidate will help turn leads into customers, generate new opportunities, strengthen our marketing presence, and keep prospects and customers engaged throughout the sales process.