Business Development Executive (Hunter - New Product Launch)

Overview:

We are bringing a new, proprietary product to market-designed to fundamentally improve safety. This is a high-visibility, high-impact role for a true hunter who thrives on building something from nothing and introducing innovative solutions to clients who may not even know such a product exists yet.

If you're energized by the challenge of opening new markets, creating your own book of business, and selling without the safety net of an established brand name, this is the opportunity for you.

Mission:

To create and lead new market demand for a proprietary safety solution by opening untapped accounts, educating buyers, and building lasting partnerships-transforming an unknown innovation into a trusted standard through disciplined execution, consultative selling, and relentless pursuit of growth.

Most Critical Outcome:

Establish repeatable, predictable new revenue by creating market awareness, converting first-time buyers, and building a scalable book of business for a proprietary safety product in previously untapped markets.

Obsessions:

The ideal candidate is obsessed with turning uncertainty into opportunity-by creating demand, earning trust, and building revenue where none existed before.

Responsibilities:

New Business Hunting & Market Creation (80-90%)

• Proactively identify and pursue net-new prospects through cold calling, outbound email, LinkedIn outreach, networking, and events.
• Build a book of business from scratch. (driving adoption in greenfield markets.)
• Deliver compelling, value-based demos and presentations to diverse stakeholders.
• Articulate the capabilities and ROI of a new, proprietary, and potentially technical product to prospects who may have no prior reference point.
• Close deals with a consultative, problem-solving approach that positions you as a trusted advisor.
• Maintain a high-activity regimen (calls, meetings, demos) and exceed growth expectations.

Strategic & Cross-Functional Impact (10-20%)

• Provide market feedback and competitive intelligence to influence product evolution.
• Help shape go-to-market messaging and positioning.
• Work collaboratively with Leadership Team to refine outbound campaigns and tools.

Core Qualifications

Proven new-business hunter. Demonstrated success selling into net-new accounts with little or no inbound support; experience opening doors, creating urgency, and closing first-time buyers.

Experience selling complex or unfamiliar solutions. Ability to educate prospects on problems they may not fully recognize and clearly articulate value, risk reduction, and ROI without relying on brand recognition.

Strong outbound discipline. Comfortable with cold calling, outbound email, LinkedIn outreach, and networking as primary revenue drivers; thrives in a high-activity environment.

Consultative, credibility-driven seller. Skilled at engaging multiple stakeholders, asking smart questions, and positioning solutions as strategic improvements rather than transactional purchases.

Self-directed and execution-oriented. Able to operate with ambiguity, minimal process, and little structure while consistently driving momentum and results.

Feedback-oriented and collaborative. Capable of translating field insights into actionable feedback to improve messaging, positioning, and product-market fit.

Nice-to-Have (But Not Required)

• Experience launching a new product or entering a new vertical
• Background in safety, industrial, technical, or regulated environments
• Startup or early-stage growth experience

What sets Sterling Process Equipment and Services apart as an employer?
• Strong Core Values:
• Integrity
• Focused on the Greater Good
• Desire to Learn
• Attention to Detail
• Positive Attitude
• Established and stable family-business (43 years)
• Accessible Management that values every employee
• Family-friendly company that offers flexibility and sets employees up for success
• Great reputation in the industry
• Company utilizes latest technology, equipment, and tools
• Management and employees are open-minded (open to change and improve), willing to grow and challenge each other
• Great work environment and people who are like family and really care
• Long tenure of employees
• Opportunity to be part of the growth and have an impact
• Great job satisfaction through working on a variety of projects, with different customers and at different locations
• Enjoy what you are doing, be proud of the finished product, and see the accomplishments
• Company offers growth, training, and development opportunities in order to promote from within

Salary : $100 - $160K. This role offers a base salary, plus commission


Benefits: Company sponsored medical, 401k, paid vacation, and seven paid holidays; Dental, vision, long term disability, short term disability, life insurance, AD&D available

To be considered for this position, we are asking you to complete the Culture Index(TM) Survey so we can see how it may apply to your work related needs as well as our company requirements. It also assists us in better employee management and development.

Please submit your resume by 04/30/26; No direct phone calls or emails for this opening will be considered.

This is a Direct Hire opportunity only. Please, no third party placement/recruiting inquires.