Sr. Sales Planning Manager - Canada

Senior Sales Planning Manager - Canada

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are seeking a detail-oriented Senior Sales Planning Manager to support the Canada business through sales administration, data analysis, forecasting, pricing management, strategic planning, and FP&A support.

This role will oversee sales data, forecast accuracy, pricing governance, dashboards, competitive insights, sales targeting, and Canada P&L reporting. The position will provide actionable commercial and financial insights, ensure data and pricing accuracy, and drive informed decision-making and profitable growth while partnering closely with Finance, FP&A, and other cross-functional teams.

Key Responsibilities:

Sales Planning & Analytics

• Manage sales forecasting, pricing, targets, and performance analysis for the Canada market.

• Analyze sales, revenue, margin, pricing, and market data to identify trends, risks, and opportunities.

• Provide actionable insights to Sales, Marketing, SCM, Pricing, and Business Management teams.

• Maintain accurate sales and pricing data, structures, and customer price lists.

Sales Targeting & Planning

• Support customer, channel, retailer, product, and market targeting and target-setting.

• Monitor performance against plan and recommend corrective actions.

• Align sales plans with demand, inventory, pricing, and profitability objectives.

FP&A & P&L Support

• Partner with Samyang America Finance/FP&A on Canada P&L reporting, forecasting, budgeting, and variance analysis.

• Analyze Net Sales, gross profit, operating expenses, commercial investments, and operating profit.

• Evaluate the financial impact and ROI of key pricing, promotional, and commercial initiatives.

Reporting & Business Insights

• Own dashboards and reporting for sales, pricing, margins, forecasts, targets, and P&L performance.

• Deliver timely business performance updates and executive summaries.

• Improve reporting processes, data accuracy, and visibility to support informed decision-making.

Requirements:

• Bachelor’s degree in Business, Finance, Economics, Analytics, Supply Chain, or a related field.

• 8+ years of experience in sales planning, pricing, forecasting, analytics, commercial finance, or FP&A.

• Strong knowledge of CPG/FMCG, retail channels, pricing, forecasting, margin analysis, P&L, and budgeting; Canadian market experience preferred.

• Advanced Excel skills; experience with Tableau, Power BI, SQL, or similar analytics tools preferred.

• Strong communication and stakeholder management skills with exceptional organization, attention to detail, and data accuracy.

The base salary for this position is between $125,000.00 and $150,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.