Manager of Recruitment & Enrollment

Job Description

Job Description

Location: Los Angeles, CA
Reports to: Chief Operating Officer
Direct Reports: None
Category: Classified
Fair Labor Standards Act (FSLA) Status: Exempt
Pay Cycle: 12 months
Salary Range: $80,000, commensurate with experience
Benefits: Full-time employees of ICEF Public Schools are entitled to Medical, Life Insurance, Dental and Vision plans, and various retirement programs offered by ICEF Public Schools.

ICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life. Our work is rooted in five mission-aligned pillars:

• Educating and Empowering Courageous Leaders
• Providing a Diverse Community that Honors Each Student’s Uniqueness
• Fostering Academic Excellence
• Nurturing Healthy Minds
• Inspiring Critical Thinkers

To learn more, visit

Working closely with the Chief Operating Officer, the Manager of Recruitment & Enrollment is responsible for executing student recruitment and enrollment efforts across the ICEF network, in partnership with school-based enrollment teams. The Manager drives student recruitment by building strong strategic partnerships, creating a strong ICEF presence in our community, creating and managing ICEF-hosted events for prospective families, building interest through referrals from current enrolled families, and working closely with the Marketing & Communications department to leverage social media and paid media opportunities. The Manager also works with leadership to set targets for network-level and school-level recruitment efforts, and designs trackers and data systems to allow for progress monitoring toward enrollment targets that generates learning about which tactics are most effective. 

This position may be eligible for remote work with restrictions and requires occasional evening and weekend hours based on organization needs.

Strategic Leadership

• Create and leverage community opportunities to increase ICEF’s visibility with prospective families
• Elevate challenges within the network and work with the Cabinet to inform and improve recruitment and enrollment systems and processes
• Support the development of a cohesive annual strategy and plan for effective enrollment and recruitment across the ICEF network of schools
• Monitor the effectiveness of enrollment and recruitment strategies through the use of key metrics  
• Provide data‐driven enrollment forecasts and projections and generate action plans as needed to ensure student outreach and enrollment goals are met
• Lead and train school site staff around canvassing, phone banking, and robust lead follow-up 
• Work closely with the Director of Communications and Marketing to inform messaging that resonates with prospective families
• Work with school site staff to develop and guide student or parent ambassador programs at each site

Community Partnership & Outreach

• Build relationships with feeder schools in our seven school communities and community organizations and institutions to increase awareness of ICEF and generate new leads, including regular communications with those partners.
• Conduct ongoing research to expand ICEF’s network of community-based organizations and partners 
• Design and launch student outreach efforts and recruitment campaigns
• Collaborate with the Marketing & Communications department to create or leverage existing marketing, digital media, and other electronic media outreach 

Event Management 

• Research and maintain annual calendar of key community events and fairs that ICEF should attend or participate in 
• Represent and table for ICEF at community events and resource fairs
• Coordinate the presence of Community School Coordinators (CSCs) at events in their own school communities 
• Support schools as they host open houses, school tours, and information sessions

Administrative Management & Compliance

• Manage and administer registration, enrollment lottery, and intent to return process and associated reporting for all students
• Become an expert and train others in our student enrollment system (currently SchoolMint)
• Assist with operations and compliance projects and tasks as needed

Additional Duties

Performs other duties as assigned.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, and reach with hands and arms, and/or use hands to finger, handle, or feel. 

While performing the duties of this job, the employee is occasionally required to move and/or lift up to twenty-five (25) pounds. 

Specific vision abilities required by this position include close vision and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

• An earned Bachelor's Degree or higher from an accredited college or university in education, public administration or policy, or a related field
• 2+ years of work experience in a fast-paced, dynamic work environment
• Strong customer service orientation and ability to represent ICEF to diverse communities 
• Ability to break down complex projects into actionable goals, targets, and milestones, and can manage self and others to these
• Able to research, learn, and apply new skills quickly, think creatively to solve problems, and thrive in ambiguous environments with limited direction on the next steps
• Able to quickly gain trust and build effective relationships
• Demonstrated excellence in writing, editing, and verbal communication and ability to communicate complexity in a simple, concise way
• Strong ability to collect, organize, and synthesize data into insights; presumes facility with Excel, pivot tables; experience with surveys a plus
• Strong problem-solving instinct and skills; capable of and enjoys learning 
• Proficient use of Google-based applications 
• Tuberculosis (TB) clearance
• Background check clearance
• Commitment to educational equity and ICEF’s mission
• Valid drivers license and personal transportation. This role will require frequent travel among our schools and throughout our community. Mileage will be reimbursed.

• At least 2 years of progressive professional experience in a public charter school, charter management organization or public school district
• Bilingual English and Spanish, knowledge of and/or experience working in the communities we serve
• Knowledge of the online enrollment platform SchoolMint, or a similar platform
• Experience in data-driven enrollment operations and data modeling 

ICEF is an Equal Opportunity Employer

ICEF Public Schools is an equal opportunity employer to all, regardless of age, ancestry, association with a member of a protected class, bereavement leave, color, disability (physical, intellectual/developmental, or mental health/psychiatric.), exercising the right to family care and medical leave related to serious health condition of employee or family member, child bonding, or military exigencies, engaging in protected activity, gender identity or expression, genetic information or characteristic, marital status, medical condition (cancer or genetic characteristic), military and veteran status, national origin (includes language restrictions), pregnancy, childbirth, breastfeeding, or related medical conditions, Pregnancy Disability Leave (PDL), race (includes hairstyle and hair texture, religious creed (includes dress and grooming practices), reproductive health decision making, sex/gender, and sexual orientation.

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