Deputy Chief Marketing & Brand Officer - New York, NY

Position Overview MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe Health care is a right - not a privilege. If you are driven by purpose, collaboration, and impact, MetroPlusHealth offers the opportunity to do meaningful work and be proud of what you accomplish every day. The Deputy Chief Marketing & Brand Officer (DCMBO) partners closely with the Chief Marketing & Brand Officer (CMBO) to advance MetroPlusHealth’s brand, reputation, and growth objectives. This role plays a critical leadership function in shaping and executing an integrated marketing and communications strategy that strengthens brand awareness, deepens trust across communities, and drives measurable business results. The DCMBO leads day-to-day marketing and communications operations, oversees media relations and social media strategy, and ensures consistent, compelling messaging across all channels. The role manages, mentors, and develops a high-performing Marketing & Communications team, works closely with external agencies and partners, and serves as a key advisor to the CMBO on enterprise-wide strategic planning, priority-setting, and decision-making. Scope of Role & Responsibilities Strategy, Brand & Marketing Leadership Partner with the CMBO to develop and execute a comprehensive, integrated marketing and communications strategy aligned with MetroPlusHealth’s business goals. Serve as a steward of the MetroPlusHealth brand, ensuring consistency, clarity, and impact across all internal and external touchpoints. Lead the positioning and promotion of MetroPlusHealth’s product portfolio, translating complex offerings into clear, differentiated value propositions for diverse audiences. Develop deep subject matter expertise across current products and the future product roadmap. Campaigns, Growth & Audience Engagement Lead multiple concurrent internal and external marketing campaigns that build brand awareness, trust, and loyalty across NYC’s diverse communities. Design and deliver high-impact, data-informed marketing and communications initiatives that support growth, acquisition, retention, and revenue goals. Drive a deep understanding of target audiences and user personas through qualitative and quantitative research, insights, and analytics. Establish and manage an annual marketing calendar, campaign roadmap, and production schedule. Communications, Media & Content Develop and oversee an enterprise-wide messaging framework across all digital platforms, including MetroPlus.org and all official @MetroPlusHealth social media channels. Lead broadcast, print, digital, and out-of-home advertising strategies in collaboration with internal stakeholders and external agencies. Oversee media relations strategy, crisis communications, and issues management in partnership with internal leadership and external PR firms. Support executive visibility efforts, including thought leadership and profile-building for the CEO and senior leadership team. Manage owned content platforms, including blogs, newsletters, and key stakeholder communications. Digital, Experiential & Product Marketing Build and maintain a strong product marketing and communications infrastructure, including landing pages, interactive content, collateral, user guides, and educational materials. Oversee social media strategy and performance, establishing KPIs and measurement frameworks to track effectiveness and optimize results. Lead the Experiential Marketing function to develop innovative partnerships, community engagement initiatives, and memorable brand experiences. Marketing Technology Provide strategic leadership and oversight of MetroPlusHealth’s digital marketing technology ecosystem, including CRM and marketing automation platforms, with particular emphasis on Salesforce Marketing Cloud. Partner with cross functional teams to leverage Salesforce Marketing Cloud for audience segmentation, personalized and lifecycle communications, campaign orchestration, and performance measurement across member and new prospect journeys. Ensure Salesforce Marketing Cloud–enabled initiatives align with brand standards, business objectives, data governance, and regulatory requirements, including HIPAA and other applicable healthcare regulations. Use CRM driven insights and analytics to optimize digital marketing performance, improve member engagement, and support acquisition, retention, and loyalty strategies. Team & Operational Leadership Provide day-to-day leadership of the Marketing & Communications team, fostering a culture of collaboration, accountability, creativity, and continuous improvement. Recruit, manage, mentor, and develop talent; set clear goals and performance expectations. Manage agency relationships and external vendors to ensure quality, efficiency, and alignment with strategic objectives. Support the CMBO in corporate-wide strategic planning, decision-making, and cross-functional leadership. Required Education, Training & Professional Experience Bachelor’s degree required. Master’s degree preferred. 10 years of senior-level marketing and communications experience in a consumer-facing organization, with a demonstrated record of increasing brand awareness and impact. 10 years of people management experience , leading teams and complex initiatives. Health insurance, healthcare, or highly regulated industry experience strongly preferred. Proven experience managing multiple external agencies and strategic partnerships. Experience with internal and external communications, crisis communications, and issues management. Demonstrated success operating within complex, matrixed organizations. Demonstrated experience leading CRM-enabled marketing strategies, including lifecycle, personalization, and audience segmentation. Experience with enterprise CRM and marketing automation platforms, with strong preference for Salesforce Marketing Cloud. Licensure and/or Certification Required Salesforce Marketing Cloud experience preferred; certification or demonstrated expertise/comfort with the platform a plus. Professional Competencies Strategic brand steward with a strong sense of purpose and accountability. Exceptional communicator able to translate complex information into clear, compelling narratives and business values. Strong planning, project management, and execution skills with a keen attention to detail. Highly organized, adaptable, and effective in fast-paced, high-volume environments. Analytical, data-informed decision-maker with creative problem-solving abilities. Empathic, inclusive leader with a passion for serving New Yorkers across diverse communities. Collaborative, value-driven professional who models integrity, compassion, accountability, and superior performance. Outstanding writing, editing, presentation, and executive presence skills. #J-18808-Ljbffr MetroPlus