Director of Strategic Marketing

Job Description

Job Description

Job Description

Community Clinic is a patient-directed Community Health Center, which provides affordable primary health care and supportive services to our neighbors in Northwest Arkansas. Community Health Centers, also known as Federally Qualified Health Centers, is a Federal designation whereby community health needs are identified and are responded to appropriately. We provide health care using a Patient-Centered Medical Home (PCMH) approach: the needs of the patient come first. Community Clinic recognizes that every employee plays a vital role. We care. You belong.

We are seeking an experienced Director of Strategic Marketing who will guide marketing and communication efforts that elevate our brand, grow community awareness, and drive patient engagement across a diverse and expanding footprint. The role is instrumental in shaping a unified message that reflects our commitment to whole-person care, accessibility, and community trust, reaching everyone from long-time patients to families discovering us for the first time. Reporting to the Strategy Development Director, the Marketing Director will ensure marketing strategies align with organizational goals, supporting patient growth, program development, and market expansion. The ideal candidate brings creative leadership, strong execution skills, and a deep understanding of how marketing drives measurable outcomes in a healthcare setting.

Essential job functions

• Strategic Marketing Leadership
  • Develop and implement a comprehensive, multi-channel marketing strategy aligned with organizational priorities.
  • Collaborate with the Strategy Development Director to support market growth, service line promotion, and patient acquisition initiatives.
  • Translate strategic goals into actionable marketing plans that support clinical operations and community outreach.
• Brand Management & Content Strategy
  • Oversee the development and consistent application of the Community Clinic brand across all locations, programs, and media.
  • Lead the creation of clear, compelling messaging and content for both internal and external audiences.
  • Direct the digital marketing strategy across web, social media, SEO, email, and online advertising.
  • Oversee the production of high-quality marketing materials for patient education, clinic promotion, provider recruitment, and donor communications.
  • Monitor marketing performance using analytics and adjust tactics based on data insights.
• Community & Stakeholder Engagement
  • Collaborate with the Research Director to support outreach events, sponsorships, and partnerships through high-quality marketing materials that elevate our regional presence.
  • Ensure marketing messages are culturally appropriate and resonate with the diverse populations we serve.
• Collaboration & Leadership
  • Supervise and grow a marketing team and manage external vendors as needed.
  • Partner closely with operations, clinical leadership, and development to align marketing with service delivery.
  • Manage marketing budgets, timelines, and vendor contracts with transparency and efficiency.

Qualifications

• Bachelor’s degree required, preferably in Marketing, Communications, PR, or a related field
• Minimum of 7 years of broad marketing experience required
• Experience developing and leading marketing efforts required
• Experience in healthcare, multi-site service organizations, or nonprofit/community -based settings is preferred.
• Generalist experience in brand standards, graphic design, social, and advertising preferred.

Skills

• A strong grasp of digital and traditional marketing channels, community engagement strategies, and brand positioning.
• Excellent written, visual, and verbal communication skills.
• Skilled collaborator who thrives in a cross-functional, community-centered environment.
• Proficiency with digital marketing tools (e.g., Google Analytics, CMS platforms, Canva).
• Passionate about community wellness and improving access to care.

Why Work at Community Clinic?

• Be a part of a mission-driven organization committed to providing access to health-care to everyone in your community!
• Excellent Benefits Package including:
  • Health, Vision, Dental and Life Insurance
  • 403(b) Retirement plan (automatic employer contribution of 5% per paycheck!)
  • Paid Time Off and Holidays
  • Employee Discounts for Care