Manager, Category Management - Walmart, Inc.
Job Description:
Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.
We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!
Reporting to the Senior Director Category Leadership Mass/Club, the Manager Category Leadership manages the Walmart Quick Whole Snacks (Snack & Protein Bars) category for the Accelerator business, the division supporting KIND, Tru Fru, Nature's Bakery, and the newly acquired Kellanova brands. The role is responsible for serving as Mars Snacking’s category expert for the Bars business, bringing objective category recommendations to the customer that will help grow the total category. This includes delivering category vision work, shopper insights, assortment and shelf strategy, and long-term category growth plans.
Job Responsibilities
- Develop and deliver category thought leadership
- Own the category shelving and assortment strategy for your assigned category to include assortment recommendations, shelf flow and adjacency proposals, space-to-sales analysis, and modular relay support
- Translate data into actionable recommendations
- Create merchant-ready stories and category reviews that translate analytics into category winning solutions
- Work cross-functionally with Customer Insights, Category Strategy, and Shopper Insights partners to bring shopper-led strategies and solutions to your customer
Qualifications
- High School diploma/GED
- High level analytical capability
- Robust shopper and consumer insight experience and exposure
- High proficiency in using syndicated data (i.e. Nielsen, Circana, and/or Numerator)
- Loyalty card data and shopper panel experience preferably to include Scintilla experience
- Proficiency in JDA, Apollo or Spaceman space planning software
- Strong leadership, decision making capability and a proven track record of success
- Ability to penetrate senior leadership level at the retailer
- Assimilating and interpreting data from multiple disparate data sources into concise action-oriented recommendations
- Experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels
- Strong Excel and PowerPoint skills
What can you expect from Mars
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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