Project Employee, NBA Social Content - YouTube Publishing

Role Description

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world.

The ideal candidate is a YouTube expert who knows all the latest trends, how to create content for the platform and understands the platform analytics. Not only do they understand YouTube, but they also understand how to create content about the game of basketball, the NBA’s players and teams, statistics, and history around the game - while maintaining a brand voice.

Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and longform content about the NBA.

Major Responsibilities

• Assist with managing the NBA’s YouTube channel, which includes:
• Publishing video content by developing copy for titles and descriptions, creating tags, and attaching a video thumbnail for each post
• Organizing and maintaining the structure of the page by categorizing playlists, updating the header image, and keeping other channel features up to date
• Working with the Content Creation team to create short and longform video content for the channel
• Working with the Content Design team to create video thumbnails, as well as using Adobe Photoshop or automated graphics tools to create templated video thumbnails
• Content planning for Shorts, short form and longform video franchises and Community posts
• Analyze metrics related to the channel and adjust content plan based on insights
• Monitor platform and general social media trends to inform design-making on channel
• Ability to assist with publishing on additional NBA social platforms, when needed

Qualifications

• Strong knowledge of the YouTube platform - understanding of the competitive landscape, way fans consume NBA content on the platform, all features and opportunities on YouTube, platform analytics, and Google and SEO knowledge to improve title and description creation
• Strong knowledge about the NBA, and is passionate about the storylines surrounding its players, coaches, teams, statistics, standings, and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
• Experience creating basketball content
• Strong understanding of the NBA’s social voice
• Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
• Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
• Excellent organizational and project management skills
• Great communication skills and ability to execute feedback given
• Must be a team player who can work collaboratively

Education

• Bachelor's Degree in Communications or related field preferred

Salary Range

• $2,307.69/biweekly

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note

• Not all positions are eligible for these benefits; eligibility may vary by role.

Company Description

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.

NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.