Key Account Manager DACH - Pure Play

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For more than 40 years, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development. With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth. The Position Parent & Child at the Heart As Key Account Manager DACH – Pure Play , you play a pivotal role in shaping how families across the DACH region discover and experience Stokke—both online and in‑store. With BabyWalz as your primary strategic partner, you ensure that Stokke’s premium product story, content, and execution consistently support parents in making confident, informed purchase decisions. Agility, Speed & Execution This is a commercial, fast‑paced, and hands‑on role combining strategic account ownership with operational excellence. You will drive growth through strong joint business planning, performance management, forecasting, and campaign execution. Working cross‑functionally with Sales, Marketing, Ecommerce, Supply Chain, and Finance, you ensure plans move seamlessly from strategy to execution. This is a remote, DACH‑based role , requiring regular travel for customer meetings. Main Responsibilities Commercial Ownership Own and manage the relationship with BabyWalz and selected DACH pure‑play retailers Define and execute a clear long‑term vision for strategic account partnerships Build, manage, and deliver Joint Business Plans (JBPs) to drive sustainable growth Track sell‑in and sell‑out performance, proactively identifying opportunities and risks Deliver accurate Latest Estimates (LE) and maintain high forecast accuracy Monitor promotions, margins, and commercial investments to optimise ROI Identify distribution, assortment, and product‑range expansion opportunities Promotional & Campaign Planning Own monthly sales forecasts in close alignment with demand and stock planning Drive digital sales performance by improving product pages, content accuracy, and conversion Review and optimise campaign and promotional performance, embedding continuous improvement Partner with Marketing and Ecommerce to ensure brand‑consistent, effective retail media activation Performance Reporting & Analysis Prepare and lead monthly performance reviews with key accounts Analyse sales trends, online performance, stock health, risks, and opportunities Maintain accurate CRM inputs, internal reporting tools, and performance trackers Key Performance Indicators Promotional ROI Digital shelf quality & content health Stock health and availability Distribution and assortment growth In‑store & online brand standards compliance Forecast accuracy What Success Looks Like Accelerated sell‑out growth and market‑share gains with strategic DACH partners Best‑in‑class digital shelf quality and retail execution Trusted, senior‑level strategic partnerships with key customers High forecast accuracy and healthy, well‑balanced stock levels Measurable improvements in conversion, ROI, and brand visibility The Ideal Profile You are commercially curious, proactive, and opportunity‑driven. You challenge the status quo, bring fresh thinking to account development, and continuously improve how Stokke shows up across digital and physical retail in the DACH market. Everyone Has a Seat at the Table You build strong, trust‑based relationships with buyers, stores, and internal stakeholders. You communicate clearly, collaborate naturally across functions, and balance commercial ambition with premium brand execution. You are structured, analytical, and organised—comfortable juggling multiple priorities while delivering consistent, high‑quality results. Requirements Experience & Qualifications Proven experience managing or supporting major DACH national accounts, ideally including online pure players Strong analytical capability with advanced Excel skills and confidence interpreting sales and performance data Solid understanding of digital sales performance, online content quality, and campaign execution Commercially minded with strong planning, forecasting, and organisational skills Confident communicator and collaborative partner across internal teams and customer organisations Willingness to travel regularly across the DACH region What We Offer Ownership of strategically important DACH retail partners, with BabyWalz as a lead account The opportunity to shape and grow Stokke’s presence across national and digital retail A collaborative, high‑performing global brand environment Real development opportunities within a premium, purpose‑driven company Competitive compensation aligned with experience and responsibilities A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table. #J-18808-Ljbffr Stokke GmbH