Market Segment Manager

Market Segment Manager

Come create chemistry with us! Market Segment Manager, Construction Solutions - Charlotte, NC. The Construction Solutions group is dedicated to bringing differentiated solutions to our customers in the construction industry through customer focus and value-driven innovation. This role is an exciting opportunity to join a dynamic team focused on driving growth with Dispersion & Resin products in several segments of the construction industry including Building Envelope, Building Materials, and Infrastructure. In this key role, you will be responsible for development of the strategic roadmap of each market segment and execution with sales, technical and functional teams. This includes conducting market research to understand the "voice-of-customer", market trends, and competitive activity, and subsequently translating these into tactical execution plans, innovation pipeline projects and pricing strategies. You will manage the innovation pipeline, product launches, and segment portfolio strategy and positioning, with a keen focus on developing and promoting differentiated value propositions. The value you drive will be measurable directly in your impact to the segment volume and margin, and you will have an opportunity for high visibility within the Dispersions North America business. Finally, you will be responsible for gathering and sharing of competitive intelligence in your segment, developing marketing materials, managing conferences and coordinating with global team to ensure alignment of our regional activities. Travel up to 25% domestically may be required in this role.

As a Market Segment Manager, you create chemistry by... Applying your education and experience in marketing, sales, product management, technical service, business development, business management or other business functions, you will develop market segment strategy and lead its implementation in partnership with Sales and Technical colleagues. Demonstrating your ability to analyze and segment markets, select target products, and prepare and execute business strategies, you will assess the competitive and customer landscapes, as well as existing product and segment portfolios, to develop the roadmap for sustainable and differentiated innovation. This includes managing existing portfolios to optimize profitability and positioning, identifying industry specific trends, understanding unmet customer needs, identifying key growth areas and opportunity fields, and developing differentiated value propositions. Using entrepreneurial drive, project management experience, and your solid business acumen, initiate and lead innovation and business development projects from ideation to successful product launch. Successfully engaging stakeholders within the organization, design and lead execution of the assigned segment's channel strategy, including developing go-to-market plans, sales tools, and training / promotional materials for existing portfolios and new product launches in partnership with direct and channel partners. Working as a highly motivated self-starter, collect, validate, maintain, and update market & competitive intelligence per assigned industry segment. Additionally, you will understand value propositions and partner with Product Management to ensure accurate industry specific pricing targets are implemented. Your outstanding verbal and written communication and presentation skills will serve you well as you organize and participate in customer and industry specific trade shows / fairs and ensure representation in key industry associations. Utilize AI & Digitalization to establish new business models, sales channels and improve efficiency.

If you have... Self-motivated with an entrepreneurial drive Able to prioritize for impact across multiple topics and projects Able to build relationships, influence across an organization, and manage projects for success Continuous improvement mindset Prior experience in marketing, sales, product management, technical service, business development, business management or other business functions Excellent verbal and written communication skills Experience in using AI/ Digitalization for new business models or efficiency gains preferred Minimum Bachelor's degree, advanced degree preferred

Create your own chemistry with View email address on click.appcast.io At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It's what we call View email address on click.appcast.io. We are committed to providing benefits, programs, and opportunities that support our employees' overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. Just some of the many benefits we offer include: Flexible work arrangements whenever possible Highly competitive retirement savings plan with company match and investment options Well-being programs that include comprehensive mental health support for you and your household family members Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more) Back-up child and elder care with discount programs for families of all ages and stages and Mentoring and career development opportunities that allow you to share, learn, and thrive Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. Employee crisis support for when the unexpected happens Access to our BASF wine cellar, employee discounts, and much more!

About us As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years! At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career. Belong to Something Bigger. #belongatBASF