Marketing Strategic Partner, Sports Sponsorships

Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.

Summary:  

The Marketing Strategic Partner works with marketing and business stakeholders to develop and implement marketing strategies and plans for global marketing campaigns and programs. They do this to advance the Revenue, Relationship and Reputation goals of the company, by ensuring effective analysis, planning, development, implementation, measurement, and reporting for the assigned programs. 

Amongst other sponsorships and marketing programs,   this position will hold a primary responsibility for forwarding FM’s aims in the sports sponsorship arena. We have existing relationships with Rory McIlroy, the LPGA, Boston Common Golf and others, and are looking to maximize the investment and potentially enter other similar investments. This is an exciting opportunity to help activate our sponsorships through the development and execution of marketing programs that build awareness of and familiarity with FM as a leading provider of commercial property insurance.

In addition to sports sponsorships, this role will include responsibility for other sponsorship activations, related events, and marketing programs supporting FM’s insurance business.  

Schedule and Location:  

This position can be based at one of the following FM locations; NYC, NY, Parsippany, NJ, Norwood, MA or Johnston, RI. This is a full-time office-based position with flexibility for two remote working days each week, based on business needs.

Domestic and international travel is required 10-15% throughout the year.

Responsibilities:

• Lead development and oversee execution of marketing strategy, campaigns and plans, with an emphasis on sports marketing and sponsorship activation.
• Build relationships with Marketing, Client Service, Sales, and Operations peers within and outside FM to ensure collaborative marketing strategies and the best use of resources to achieve desired results. 
• Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning, compliance and personalized as appropriate.

• Create and coordinate execution of omnichannel integrated marketing plans across channel partners, including paid media, social, enablement, PR, multimedia, interactive/web, direct mail, events, and brand experience, aligned to audience journeys and ABM plans, working closely with Sales, Operations, Client Service and other internal and external colleagues.

• Contribute to management of agency and vendor relationships for the assigned programs.

• Collaborate with local marketing teams to ensure marketing plans are relevant to applicable markets and address key accounts.

• Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.

• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.

• Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience.

• Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed.

• Ensure projects stay within established budgets and meet objectives. 

• Other projects assigned will be handled within appropriate corporate guidelines and in collaboration with marketing and communications peers as well as business unit sponsors. 

Required Education:  

• Bachelor’s degree in marketing, Communications, or Business. 

Required Work Experience:  

• 5+ years of marketing experience is required, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting. 

Highly Preferred Work Experience:

• 8-10 years of increasingly responsible positions in a corporate and/or agency setting. 

• Experience using groundbreaking media; digital marketing savvy. 

• Global experience in a corporate environment.

Required Skills:  

• Understands the business objectives of assigned campaigns and knows which marketing plans and tactics will support achieving the objectives at a global and regional level. 

• Apply knowledge of marketing to decide how best to prioritize plans and campaigns to achieve Corporate and Operations objectives. 

• Good knowledge of marketing tools, tactics, and techniques in general. 

• Solid understanding of the business priorities of FM and its various business units. 

• Demonstrated ability to develop, deliver and run global and locale integrated marketing plans with detailed objectives and proven ROI. 

• Consistent track record of delivery to tight budgets and deadlines. 

• Excellent communication and creative thinking skills. 

• Demonstrated project management skills. 

• Strong interpersonal skills-demonstrated teamwork skills.

• Customer focused.

• B2B experience.

Highly Preferred Skills:  

• A balance of “hands-on” and strategic leadership skills.

• Strong decision-making skills. 

• Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills. 

• Proven track record of delivery to tight budgets and deadlines.

• Excellent communication and creative thinking skills.

• Demonstrated project management skills.

• Strong interpersonal skills - demonstrated teamwork skills.

• Client focused. 

• Comfortable to engage with Senior Leadership. 

• Experience using cutting-edge media.

• Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations. 

The hiring range for this position is $120,400 - $173,100 annually. The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.

 
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.