Digital Marketing Manager

Job Description

Job Description

Overview

• The Digital Marketing Manager owns Signature HealthCARE’s corporate and facility social media presence and serves as technical owner of the Sprinklr platform. Equal parts strategist, builder, and operator, this role sets and executes corporate content strategy, runs a multi-facility Facebook and LinkedIn program, administers and troubleshoots the platforms that program runs on, and produces supporting graphics.
• The role partners closely with the Director of Public Relations & Brand Storytelling to turn sourced stories into social, video, and visual content, supervises the Social Media Coordinator, and is accountable for the quality, compliance, and consistency of everything the social program publishes. Facilities are this role’s internal customers — responsive, reliable service matters as much as creative skill.

Responsibilities

• Corporate Social Media
  • Own strategy, editorial calendar, content creation, and publishing across Facebook, LinkedIn, Instagram, X, and YouTube (Facebook and LinkedIn are priority channels)
  • Drive measurable audience and engagement growth
  • Lead recurring corporate campaigns
• Facebook & Meta Platform Management
  • Administer Meta Business Suite and Business Manager — roles, permissions, asset organization, verification, and troubleshooting
  • Boost high-performing content with defined objectives, audiences, and budgets
  • Use insights to adjust the content plan
  • Stay current on algorithm changes and healthcare-category restrictions
• Facility Social Media Program
  • Oversee daily facility submissions and facility pages
  • Supervise the Coordinator’s review and publishing
  • Serve as escalation point for HIPAA, privacy, brand, and quality concerns
  • Deliver training, templates, content idea banks, and weekly performance reporting
  • Maintain the Social Media Policy
• Platform Administration
  • Serve as Sprinklr system owner — configuration, user provisioning, publishing workflows, and reporting
  • Diagnose and resolve platform issues
  • Act as primary vendor-support liaison, driving tickets to resolution
• Creative Production & Design
  • Produce day-to-day graphics in Canva
  • Maintain the holiday and recognition graphics library
  • Brief and manage freelance designers, videographers, and editors
  • Coordinate video for social, YouTube, and Vimeo
  • Maintain brand consistency across all visual assets
• AI-Assisted Content Production
  • Use generative AI tools to accelerate ideation, drafting, repurposing, and asset creation, applying editorial judgment to verify facts, tone, and compliance before anything publishes
  • Build reusable prompts and workflows for the team
• Campaign Execution & Agency Partnership
  • Execute facility-level marketing campaigns on the established campaign model
  • Serve as day-to-day contact for the outside marketing agency
  • Verify required approvals on creative built from resident stories before publishing
• Enterprise Partnership
  • Act as the organization’s social media consultant and executor — supporting Life Enrichment, HR/Recruiting, Operations, clinical and therapy leadership, the Inspire Foundation, and other departments
  • Set realistic expectations and recommend the right channel
• Digital Platforms & Internal Channels
  • Own and maintain The Agency SharePoint site, including resource libraries, permissions, and usability improvements
• Analytics & Reporting
  • Build and distribute recurring performance reporting
  • Translate data into recommendations
  • Present strategy and results to Agency and executive leadership on a recurring basis
• Leadership & Collaboration
  • Supervise and develop the Social Media Coordinator
  • Triage The Agency’s shared inbox daily, track requests to completion, and convert recurring requests into templates and self-serve resources
  • Meet physical and sensory requirements stated below and be able to work in the described environment.
  • Identify and participate in process improvement initiatives that improve the customer experience, enhance workflow, and/or improve the work environment.
  • Other special projects and duties, as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
  4+ years managing social media for an organization or brand, including corporate-level account ownership.
• Hands-on administration of a social media management platform (Sprinklr strongly preferred; Hootsuite, Sprout Social, or comparable considered), with demonstrated ability to troubleshoot platform and account issues independently.
• Deep working knowledge of Facebook and Meta Business Suite — page administration, roles and permissions, insights, troubleshooting, and boosting with defined objectives, audiences, and budgets. This is the most important technical skill in the role.
• Canva proficiency with a working design eye; able to independently produce clean, on-brand graphics.
• Demonstrated organic audience growth on Facebook, LinkedIn, or both, plus experience building and reporting on performance analytics.
• Excellent writing, editing, and proofreading skills, and a strong internal customer service orientation.
• Real-workflow experience with generative AI tools (ChatGPT, Claude, or comparable) and the editorial judgment to verify output; comfort learning unfamiliar platforms independently.
• Meta Ads Manager experience beyond boosting; Google Business Profile or local search familiarity; website content management.
• Experience as client-side coordinator with an outside marketing agency; YouTube/Vimeo channel management; Adobe Creative Suite; SharePoint or comparable CMS administration.
• Influencer, creator, or employee-advocacy program experience; experience briefing and managing freelance creatives.
• Healthcare, long-term care, or regulated-industry experience with working knowledge of HIPAA as it applies to social content; supervisory experience; experience supporting a multi-location organization.
• Highest level of professionalism with the ability to maintain confidentiality.
• Comfortable operating as both strategist and hands-on producer, often in the same day; highly organized across many concurrent priorities.
• Fluent in how Meta’s platform behaves — reach drivers, algorithm changes, and healthcare-category restrictions — with strong technical aptitude and a problem-solving instinct.
• Sound judgment on compliance, privacy, and reputation risk, with a clear sense of when to escalate.
• Collaborative, low-ego, curious, and service-minded; able to generate content ideas on demand and build credibility from facility staff to executive leadership.