Sr. Global Marketing Manager - Enteric & HAI

This senior marketing role leads global strategy and execution for enteric and healthcare-associated infection diagnostics within Advanced Diagnostics. The position reports to the Global MDx Marketing Director and collaborates with regional and cross-functional teams to develop market positioning, drive portfolio adoption, and deliver campaigns across priority geographies.

Responsibilities

• Define and evolve global marketing strategy for Enteric and HAI portfolio informed by market trends and customer needs
• Own portfolio planning and execution including strategic priorities, annual plans, launch readiness, and commercialization support
• Develop differentiated value propositions and messaging articulating clinical, operational, and economic value
• Lead development of marketing tools including campaign assets, sales enablement materials, and customer-facing content
• Monitor market trends, competitive activity, and customer needs to inform strategy and positioning decisions

Requirements

• Creative and strategic marketing professional with strong analytical skills
• Proven ability to develop and execute marketing and product strategies
• Excellent written and oral communication skills for diverse audiences
• Strong interpersonal skills and cross-functional relationship building capability
• Leadership presence and ability to work independently in matrixed environments
• Experience translating market insights into actionable strategic plans
• Organizational skills with ability to manage competing priorities and tight deadlines