Social Media Manager

Salary: $73,672.00 - $115,825.00 Annually
Location : City Hall, 900 East Broad Street, Richmond, VA
Job Type: Full-Time Permanent
Job Number: 54M00000005
Department: Department of Strategic Communications
Opening Date: 07/23/2026


Are you Richmond R.E.A.D.Y ? R espect. E quity. A ccountability. D iversity... YOU !!!


This is an EXCITING time to Join the City of Richmond! We are committed to nurturing talent, fostering growth opportunities, and building strong connections within our workforce. As we continue to make strides to becoming the employer of choice, we are thrilled about the below employee benefit enhancements:

• Virginia Retirement System (VRS)
• Language Incentive
• Referral Bonus
• T uition Assistance Program

Description
The City of Richmond's Office of Strategic Communication is seeking an innovative and strategic Social Media Manager to lead our social media efforts. This role involves developing and implementing social media strategies to enhance the city's online presence, engage with the community, and effectively communicate important information. The ideal candidate will have a deep understanding of social media platforms, strong communication skills, and a knack for creating compelling content.
This classis responsible for creating and disseminating visual, digital, written, and spoken information. Incumbents are responsible for providing professional public information and providing consultation to other departmental staff and management. As assigned, work may include: providing public education; establishing and maintaining a visual identity and brand; writing scripts and talking points; coordinating the handling of citizen inquiries and managing electronic and social media; developing communication plans.
As assigned, incumbents will supervise or serve as lead workers, assigning work and monitoring work completion.
Supervision Exercised/Received:

• Exercised: This classification typically supervises other employees, or may serve as lead worker, assigning work and monitoring work completion.
• Received: This classification typically reports to a deputy director or director.
• Note: Other reporting relationships may apply.

Duties include but are not limited to

• Strategy Development: Create and execute comprehensive social media strategies that align with the city's communication goals and objectives. Develop and implement content plans to drive engagement and increase the city's online presence.
• Content Creation: Coordinate with the design and production teams to create high-quality, engaging content for various social media platforms, including Facebook, Instagram, LinkedIn, and others. This includes writing posts, creating graphics, and producing videos that align with the city's brand and messaging.
• Community Engagement: Monitor and respond to social media interactions, including comments, messages, and mentions. Foster positive relationships with the community by addressing inquiries, resolving issues, and encouraging feedback.
• Analytics and Reporting: Track and analyze social media performance metrics, including engagement, reach, and conversion rates. Prepare regular reports on social media activities and effectiveness and use data to refine and improve strategies.
• Campaign Management: Plan and execute social media campaigns to promote city events, initiatives, and programs. Coordinate with other departments and stakeholders to ensure campaign objectives are met and messaging is consistent.
• Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices. Implement new strategies and technologies to enhance the city's social media presence and effectiveness.
• Collaboration: Work closely with the communications team to align social media efforts with broader communication strategies. Coordinate with other city departments to ensure accurate and timely information is shared.
• Crisis Management: Handle social media crises or negative situations with professionalism and tact. Develop and implement strategies to manage and mitigate potential risks to the city's reputation.
• Training and Support: Provide guidance and training to city staff on social media best practices and platform usage through an internal social media user group. Ensure that all social media content and interactions adhere to city policies and guidelines.
• Content Calendar: Maintain a content calendar to plan and schedule social media posts. Ensure that content is timely, relevant, and aligned with upcoming city events and announcements.
• Supervision: Engage with production specialist to execute high-quality, social-first and video-forward content.

Qualifications, Special Certifications and Licenses
KNOWLEDGE, SKILLS, AND ABILITIES: (Add knowledge/Skills/Abilities that are applicable to a social media manager)

Knowledge (some combination of the following):

• Social media platforms (Facebook, Instagram, LinkedIn, etc.), social media management tools (e.g., Hootsuite, Buffer), and analytics platforms (e.g., Google Analytics, social media insights).
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with basic video content capture is also a plus.
• Accessibility best practices in social media content creation.
• Data-driven strategies, social media metrics, and trends.
• Graphic design concepts and production through concept, design, planning, production, and publication phases.

Skills (some combination of the following):

• Excellent verbal and written communication skills, with the ability to craft clear, engaging, and on-brand content. Strong interpersonal skills and the ability to interact effectively with the public and city officials.
• Strong analytical skills with the ability to interpret social media metrics and trends to inform decision-making.
• Strong organizational skills with the ability to manage multiple projects and deadlines. Attention to detail and accuracy in all social media activities.
• Computer proficiency, including Microsoft Office Suite, Adobe Creative Suite, or other similar graphic design programs, and photo and video editing software
• A creative thinker with the ability to generate fresh and innovative ideas for social media content and campaigns.

Abilities (some combination of the following):

• Prioritize
• Self-start
• Problem-solve
• Ability to occasionally work flexible hours, which may include evenings and weekends, to address time-sensitive social media issues or opportunities, as needed.

MINIMUM TRAINING AND EXPERIENCE:

• Bachelor's Degree in public relations, communications, public affairs, journalism, marketing, or directly related field
• Three years of public communications experience
• An equivalent combination of training and experience (as approved by the department) may be used to meet the minimum qualifications of the classification.

Equal Employment Opportunity Statement

The City of Richmond provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


The City of Richmond is committed to the full inclusion of all qualified individuals. As part of this commitment, the City of Richmond will ensure that persons with disabilities are provided with reasonable accommodations. If you require reasonable accommodations under the Americans with Disabilities Act (ADA) to participate in the job application and/or the interview process, please contact Veronica Kenner, by email at View email address on click.appcast.io.

This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation and training.
The City of Richmond Values Veterans. We are an official V3 Certified Company .

The City of Richmond is a proud partner with the US Army Partnership for Your Success PaYS Program.
With over 4,000 employees, the City of Richmond is an "Employer of Choice" among cities throughout the nation. The City strives to hire and retain employees who bring dedication and talent to the workforce. Offering a competitive, cost effective, and quality benefits package is one element of an "Employer of Choice".


The City offers a full range of benefit programs from initial hire through retirement. Please visit our Web site for details.
01


10-point compensable veteran. You must have an existing compensable service-connected disability of 10 percent or more. Other 10-point veteran include disabled veteran or a veteran who was awarded the Purple Heart for wound or injuries received in action, veteran's widow or widower who has not remarried, wife or husband of a veteran who has a service-connected disability, widowed, divorced or separated mother of an ex-service son or daughter who died in action, or who is totally and permanently disabled. Do any of these apply?

• Yes
• No

02


5-point Veteran's must have been discharged under honorable conditions and had one of the following:Active duty in the Armed Forces of the United States, in a war, or during the period 4/28/52-7/1/55 or active duty for more than 180 consecutive days other than for training, any part of which occurred during the period beginning 2/1/55 and 10/14/76 or active duty during the Gulf War sometime between 8/2/90 - 1/2/92 or active duty in a campaign or expedition for which a campaign badge has been authorized or active duty for which more than 180 consecutive days other than for training, any part of which occurred during the period beginning 9/11/2001 and ending on the date prescribed by the Presidential proclamation or by the law as the last date of operation Iraqi Freedom. Do any of these apply?

• Yes
• No

03


Which best describes your highest level of education?

• High school diploma/GED
• Some college
• Associate's degree
• Bachelor's degree
• Master's degree or higher
• None of the above

04


Which best describes your years of experience in public communications?

• No experience
• One to two years of experience
• Three to four years of experience
• Five or more years of experience

05


Are you bilingual?

• Yes
• No

06


Which of the following best describes your experience with social media strategy?

• I have developed and executed successful social media strategies for companies/brands
• I have assisted in social media management, but i haven't developed strategies
• I have used social media personally, but not professionally
• I have no experience with social media strategy

07


In your experience, which metric is most important when measuring engagement on social media?

• Number of followers
• Likes and shares
• Comments and interactions
• Click-through rate

08


In your experience, what type of content has generally performed best on social media?

• Text-heavy posts with detailed explanations
• High-quality images and videos with engaging captions
• Random posts unrelated to the brand
• Content without visuals

09


How have you previously measured the success of a social media campaign?

• By how many people saw the posts
• By tracking key performance indicators (KPIs) such as engagement, conversions, and reach
• By posting frequently and assuming success
• By manually counting likes

10


List the types of social media marketing campaigns that you have recently managed? If none, type NA
11


Please share 2-3 pieces of social media content of which you're particularly proud. Explain why you're proud of it and what your role was in creating it (ex. Producing, filming, editing, etc.)
Required Question