Marketing Specialist - Employee Benefits

At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service, and our unique approach enables us to help clients stay resilient and turn change into opportunity. This position is a chance to join a dynamic, expanding company with prospects for individual and career growth. SUMMARY Responsible for supporting organic growth by developing effective business strategies, collaborating with key stakeholders and ensuring efficient and timely completion of sales and marketing initiatives to promote continued growth and profitability within area of responsibility. Responsible for developing marketing plans, executing campaigns, supporting producers, coordinating events, facilitating opportunity creation, developing proposal and RFP responses, and measuring marketing effectiveness. ESSENTIAL DUTIES AND RESPONSIBILITIES Manages and delivers marketing efforts within assigned business units by developing effective marketing plans and supporting growth initiatives. Identifies opportunities for increased business by effectively presenting sales information, analyzing and communicating results, building and maintaining internal and external relationships and providing information and tools that support the achievement of writing new business and retaining renewals. Develops and executes marketing plans by partnering with various stakeholders and potential stakeholders, to support sales goals, company initiatives, and growth objectives. Builds and maintains a wide network of contacts within production territory and target market industry. Supports producers through campaign briefs, presentations, marketing materials, social content, follow-up tools, proposal support materials and RFP/RFI responses. Reviews and formats presentations prepared by others for clients, prospects, educational programs, industry events and producer meetings. Activates and localizes national campaigns across email, digital, social, webinar, event and content channels. Coordinates campaign execution and engagement activities to support producer follow-up efforts, opportunity creation and business growth objectives. Plans and executes local events, sponsorships, seminars, webinars and engagement programs. Tracks campaign engagement, event performance, producer adoption, lead activity and marketing-influenced outcomes; prepares reporting and analysis for leadership. Serves as a resource for sales team statistics, reporting and business information requests. Maintains agency management system data standards and data integrity. Supports Salesforce CRM and related sales and marketing systems. Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information). QUALIFICATIONS EDUCATION / EXPERIENCE Bachelor's Degree or equivalent combination of education and experience Two (2) or more years related work experience Valid Property & Casualty plus Accident & Health Licenses in appropriate states SKILLS Excellent verbal and written communication skills Good problem solving and time management skills Advanced analytical skills Good planning, organizational, and prioritization skills Strong Project Management Skills Ability to create, review and finalize professional presentations, proposals and executive communications Ability to analyze campaign, engagement, sales and marketing performance data and communicate findings effectively Ability and motivation to work independently Proficient in Microsoft Office Suite We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. Alliant Insurance Services, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on their qualifications and ability without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, sexual orientation, and gender identity), national origin, ancestry, physical or mental disability, medical condition, marital status, age, genetic information, or status as a protected veteran, in accordance with applicable federal, state, and local laws, including California law. Applicants are protected under Federal law from discrimination. If you need an accommodation to complete the application process or would like to review these materials in an alternative format, please reach out to View email address on click.appcast.io For more information on Alliant Insurance Service's benefits, please visit #J-18808-Ljbffr Alliant Insurance Services