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Technical SEO Specialist

Advance Local

Job Title SEO Specialist Overview We are seeking a detail-oriented and proactive SEO Specialist to join our team. In this role, you will develop, plan, and implement high-impact SEO content strategies while supporting analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for clients across a range of industries. Primary Responsibilities SEO Content Development & Planning Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand, including AI-driven search signals. Develop comprehensive SEO content strategies to support organic visibility and user intent. Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments, such as Google and LLMs. Review, implement, and execute SEO best practices. SEO Content Implementation & Optimization Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.). Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization. Monitor content performance post-launch and make iterative improvements based on data insights. Analytics & Reporting Support Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms. Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement. Provide actionable insights and recommendations to improve SEO outcomes and client ROI. Client Support Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries. Communicate SEO strategies, progress updates, and results clearly to clients and internal teams. Qualifications Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience. Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency experience or experience supporting multi-location retail, capital equipment, or automotive businesses preferred). Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search. Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Screaming Frog, or similar). Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies. Strong written and verbal communication skills for client interactions and team collaboration. Detail-oriented, organized, and able to manage multiple projects and deadlines effectively. Preferred Skills Experience in automotive, capital equipment, multi-location, or performance marketing industries. Familiarity with content management systems like WordPress. Knowledge of AI-driven search trends and optimization techniques. Equal Opportunity Employer Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law. Accommodation Statement If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information. Visa Sponsorship Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position. #J-18808-Ljbffr Advance Local

Vacancy posted 1 day ago
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